Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Our team understands the unique challenges and needs of tradesmen. We have the knowledge and experience to optimize your campaigns targeting relevant keywords and demographics to attract the right customers for your trade business.Â
Streamline your business with smart automations, from lead follow-ups to quote reminders and job scheduling. We connect your tools so you can focus on building, not button-clicking. Less admin, more action.
Choose from our growth-ready plans, each designed to turn your ad spend into booked jobs. All packages include Google Ad Management, conversion tracking, and monthly reporting.
For companies under $1M
For $1M–$5M businesses
For $5M+ businesses
For $10M+ organizations
Restoration has the most expensive clicks in the trades. Water damage keywords run $40 to $80 against roughly $8 across home services generally, and active restoration companies commonly spend $30,000 to $80,000 a month.
Which means the pricing model matters more here than in any trade we work in.
A fifteen percent agency on a $50,000 budget earns $7,500 a month. At $80,000 they earn $12,000. For the same account, the same meetings, and in peak season, mostly for leaving campaigns running.
We charge $2,500 flat at any spend level. Ad spend is billed to you directly by Google and we never take a cut of the media.
We own trade businesses. We run our own accounts before we run yours.
Water damage is the only category in home services where the customer is standing in it while they search.
There is no comparison shopping, no three estimates, no thinking it over. The first company that answers and can be there within the hour gets the job, and the second call never happens.
That reality has to be built into the account, not just mentioned in the ad copy. Bid schedules that follow your actual dispatch capacity. Call-only formats where the phone is the conversion. Bid adjustments that reflect when your crews can genuinely roll, not when your office is staffed.
An unanswered $60 click in this trade is the most expensive wasted money in any account we manage.
| Keyword | Volume | Difficulty | CPC |
|---|---|---|---|
| water damage restoration near me | 80,000 | 0 | $3.50 |
| mold remediation near me | 55,000 | 0 | $7.00 |
| emergency water removal | 12,000 | 0 | $25.00 |
Published figures put water damage keywords at $40 to $80 in competitive markets, well above the national averages above.
Notice the pattern. The generic near-me term runs $3.50. Emergency water removal runs $25.00. The urgency modifier is what the auction prices, and it is also what signals a customer who will hire in the next twenty minutes.
Covered above. In a trade with $30,000 to $80,000 budgets, it is the single most expensive decision an owner makes and it has nothing to do with campaign structure.
The customer with water on the floor calls the next result. A missed call here is not a lost lead, it is a lost job that was already sold.
Different urgency, different insurance handling, different crews and equipment. Mold remediation is a scheduled job with a testing phase. Water extraction is a same-hour emergency. They should not share bids.
A homeowner with water damage is thinking about their deductible and whether their carrier will cover it before they think about your company. An ad that addresses working with insurers converts better than one that lists services.
How to dry out a basement, does insurance cover water damage, water damage restoration cost. Large volume, and none of it hires anyone that day.
Property managers, multi-tenant buildings, and facilities carry larger losses and repeat relationships. Completely different buyer from a homeowner with a burst pipe.
At $40 to $80 a click, sending an emergency searcher to a general services page is the most expensive homepage traffic in the trades.
Same-hour intent. Call-only formats, aggressive bids, and scheduling that matches dispatch. Emergency water removal alone is 12,000 monthly searches at difficulty 0.
The broader category, 80,000 searches at difficulty 0 and a much lower click cost. Higher volume, slightly lower urgency, and the campaign that fills between emergencies.
55,000 monthly searches at difficulty 0. Scheduled rather than urgent, often with a testing and clearance phase, and a different buyer mindset entirely.
Lower volume, larger losses, longer jobs, and heavier insurance involvement.
Episodic. Like roofing, this campaign should be built and paused, ready to turn on with geographic targeting when an event hits.
Larger losses, contract relationships, and buyers who are managing a building rather than a home.
Pre-authorized budget ceiling, campaigns built and sitting paused, and geographic targeting ready to switch on by affected area. Flood and storm demand arrives in hours and is gone in weeks, and accounts that start building after an event miss most of it.
Presence only, restricted to the radius your crews can genuinely reach fast. In an emergency trade, drive time is the service.
Display and Search Partners both off.
Matched to dispatch capacity rather than office hours. If you run 24/7, the account should. If you do not, the budget should not be exposed at 3am.
Exact and phrase. Broad match in this category finds insurance questions, DIY drying guides, and cost research immediately.
DIY, how to, dry out, myself, does insurance cover, is it covered, cost, average cost, calculator, what to do, tips.
Plumber, leak repair, roof repair, appliance repair, carpet cleaning, unless you offer them.
Jobs, hiring, salary, IICRC certification, restoration training, careers.
Lawyer, attorney, public adjuster, claim denied, sue, lawsuit.
That last cluster matters here more than in other trades. A homeowner fighting an insurer is not hiring a restoration company today.
Twenty-four seven response, on site in sixty minutes, we work directly with your insurance, licensed and IICRC certified.
Certifications matter more in restoration than in most trades because the customer is making a fast decision about letting strangers tear out their floor.
Emergency water traffic hits a page with a phone number, a response time, and nothing else competing for attention. Mold traffic sees testing and clearance process.
Click to call above the fold, certifications visible, insurance language present.
Dynamic number insertion. This trade converts almost entirely on the phone, often within minutes of the click.
Calls set as the primary conversion, forms secondary.
A water extraction and a full reconstruction are the same conversion until you import closed job value. In a trade where a single loss can run five figures, that import is what teaches the account which keywords produce real work.
Cost per booked job and average loss value by campaign. Answer rate against spend, because an unanswered call at these click prices is the most expensive number in the account. What emergency produced against scheduled remediation.
Not impressions. Not click-through rate. Not a dashboard screenshot with a green arrow on it.
$2,500 a month, flat, at any spend level.
Active restoration companies commonly run $30,000 to $80,000 in monthly ad spend. A percentage agency at fifteen percent would charge $4,500 to $12,000 a month on those same budgets.
Ad spend is billed to you directly by Google. We never take a cut of the media, and you own the account. If we part ways, you keep the history, the storm campaigns, and everything the account has learned.
We own trade businesses. That’s the difference, and most agencies pitching you can’t say it.
Bear Brothers Cleaning is ours. We’ve priced jobs, hired crews, run the phones, and lived with a cost per lead that had to work against real margins. We also run paid search for Plastic Fusion Fabricators and TriHaz Solutions, both B2B operations with long buying cycles and large contracts.
We’ve generated over $3 million in revenue for the businesses we market.
Published figures put water damage keywords at $40 to $80 a click in competitive markets, against roughly $8 across home services generally. National averages are lower: water damage restoration near me runs about $3.50 and emergency water removal about $25.
Active companies commonly run $30,000 to $80,000 a month. That makes the agency pricing model unusually important, since a fifteen percent fee on those budgets is $4,500 to $12,000 a month.
We would not. On a $50,000 monthly budget, fifteen percent is $7,500 for the same account work a flat fee covers. In seasonal and event-driven spend, percentage pricing pays the agency most in the weeks the work is mostly leaving campaigns on.
Yes. Water extraction is a same-hour emergency. Mold remediation is scheduled, often with a testing and clearance phase. Different urgency, different buyer, different bids.
Matched to dispatch capacity. If you answer and roll 24/7, the account should run 24/7. If you do not, budget exposed overnight buys calls that go to a competitor.
The DIY and informational cluster first: how to, dry out, does insurance cover, cost. Then the legal cluster: attorney, public adjuster, claim denied. A homeowner fighting their insurer is not hiring anyone today.
With campaigns built and paused before the season, a pre-authorized budget ceiling, and geographic targeting ready to switch on by affected area. Flood demand arrives in hours and is gone in weeks.
No. Ad spend is billed to you directly by Google and you own the account. We charge a flat $2,500 management fee at any spend level and never take a cut of the media.
We run one restoration client per market. If we’re already working with someone in your service radius, we’ll tell you on the first call rather than take your money and split the same auction.