Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Our team understands the unique challenges and needs of tradesmen. We have the knowledge and experience to optimize your campaigns targeting relevant keywords and demographics to attract the right customers for your trade business.Â
Streamline your business with smart automations, from lead follow-ups to quote reminders and job scheduling. We connect your tools so you can focus on building, not button-clicking. Less admin, more action.
Choose from our growth-ready plans, each designed to turn your ad spend into booked jobs. All packages include Google Ad Management, conversion tracking, and monthly reporting.
For companies under $1M
For $1M–$5M businesses
For $5M+ businesses
For $10M+ organizations
Storm demand does not build. It arrives, peaks inside seventy-two hours, and is gone in three weeks. Cost per click doubles while it lasts and every out-of-state crew in a two-state radius shows up with a laptop and a budget.
The roofing companies that win those weeks are not the ones with the best evergreen campaign. They are the ones whose account can be restructured and refunded the same afternoon.
That is an operational capability, not a campaign setting, and it is the single biggest difference between roofing accounts that work and roofing accounts that do not.
We own trade businesses. We run our own accounts before we run yours.
Cost per lead in this trade splits cleanly, and almost nobody separates it.
| Work type | Typical cost per lead | Typical job |
|---|---|---|
| Roof repair | $120 to $180 | $500 to $2,000 |
| Retail replacement | $250 to $350 | $10,000 to $30,000 |
| Storm and insurance | $350 to $500 | $10,000 to $40,000, insurer funded |
Three completely different economics. A repair lead that costs $150 is expensive against a $700 job. A storm lead at $450 is cheap against an insurance-funded full replacement where the homeowner pays a deductible.
Run them in one campaign and Google optimizes toward the cheapest lead, which is the repair work with the worst margin.
| Keyword | Volume | Difficulty | CPC |
|---|---|---|---|
| roof inspection | 27,000 | 0 | $11.00 |
| roof repair near me | 83,000 | 48 | $8.00 |
| roof replacement | 110,000 | 0 | $3.00 |
| metal roof installation | 13,000 | 0 | $0.80 |
| storm damage roof repair | 14,000 | 0 | $0.30 |
Roof inspection costs $11 a click, for something most roofers give away. Roof replacement costs $3 on a hundred and ten thousand monthly searches for jobs worth ten to thirty thousand dollars.
Metal roof installation is eighty cents. Storm damage roof repair is thirty.
Competitive metros push the headline terms much higher, with reported ranges of $20 to $35 and up, and $35 to $95 during storm windows. The relative gaps hold regardless.
Budget stays flat while a hail event doubles demand and doubles cost per click. By the time anyone logs in, the three weeks are over.
The opposite failure. Some roofers only advertise after events, which means every campaign starts cold with no conversion history and no Quality Score, at the exact moment competition is fiercest and clicks are most expensive.
Google optimizes toward cheap conversions. Blend the three and the algorithm reliably finds you the lowest-value work in the trade.
Roof inspection is the most expensive keyword in roofing and it is usually a free service. It can work as a top-of-funnel play, but only if you know what percentage of inspections become jobs. Most accounts do not.
Roofing runs on the phone. Unless you have staff dedicated to emergency calls, running ads outside the hours you pick up is buying voicemail.
The word pulls DIY, materials, shingle prices, and people researching how to fix a leak themselves. Broad match on it burns budget faster than anything else in the account.
Roofing crews have a real radius. Twenty to thirty miles is the practical limit for most companies, and going wider buys leads you dispatch at a loss or turn down.
We agree the ceiling in advance so nothing waits on approval when a hail map lands.
Built, tested, and sitting paused with landing pages live. Turning them on takes minutes rather than days, and they carry conversion history from the last event.
Turned on for the affected zip codes specifically, not your whole service area.
Storm damage, hail damage, wind damage, insurance claim assistance. Highest cost per lead, highest job value, and cheapest click prices outside of event windows.
Roof replacement, new roof cost, metal roof installation, shingle replacement. Longer consideration, financing relevant, and dramatically underpriced relative to job value.
Roof leak repair, emergency roof repair, missing shingles. Fast close, small ticket, and the entry point to replacement conversations.
TPO, EPDM, coatings, maintenance contracts. Property manager buyer, procurement timeline, repeat relationship.
Run deliberately or not at all, depending on your inspection-to-job conversion rate.
Set to Leads, focused on calls and form submissions rather than clicks or traffic.
Presence only, restricted to a twenty to thirty mile service radius rather than a state or broad metro.
Display and Search Partners both unchecked. They waste local service budget on accidental placements.
Set to the hours you can answer, unless you have someone dedicated to emergency calls.
Phrase and exact on money terms. Never broad on the word roofing.
DIY, how to, shingles price, materials, roll roofing, tarp, sealant, home depot, lowes, calculator, cost per square.
Jobs, hiring, salary, roofer wanted, careers, crew, subcontractor.
Buy roofing leads, roofing lead companies, angi, thumbtack, networx.
Roof cleaning, gutter cleaning, solar, unless you offer them.
Fifteen headlines and four descriptions, carrying local presence, guarantees, free estimates, financing, and reviews. Call assets and sitelinks pointing to specific services like flat roofing, metal, and inspections.
Storm traffic hits a storm and insurance page that explains the claims process. Replacement traffic sees financing and material options.
Click to call above the fold, license and insurance visible, and real project photography.
Dynamic number insertion, so you know which keyword produced which call.
Calls and forms both primary through Google Tag Manager.
The consensus among operators who run this well is that optimizing toward booked estimates rather than form fills produces far better data, in both search and Local Services Ads. A storm lead that never schedules is not a lead.
When an insurance replacement closes six weeks after the click, that value feeds back into bidding. Without it, cheap repair leads will always look like your best campaign.
Cost per booked estimate and cost per closed job, split across storm, retail, and repair. Storm campaign performance measured per event, not per month. Which work type your budget is actually feeding.
Not impressions. Not click-through rate. Not a dashboard screenshot with a green arrow on it.
$2,500 a month, flat.
We do not charge a percentage of ad spend. In a trade where storm months can be ten times a normal month, percentage pricing pays your agency most in the weeks they are simply turning campaigns on.
Roofing budgets typically run $1,500 to $15,000 a month depending on service area size, and storm months sit well above the baseline. Clicks commonly run $15 to $70 and higher during storm seasons and in large metros.
Ad spend is billed to you directly by Google. We never take a cut of the media, and you own the account. If we part ways, you keep the history, the storm campaigns, and everything the account has learned.
Most roofing companies we work with also run roofing SEO, because the replacement research homeowners do for weeks before calling is far cheaper to rank for than to buy.
We own trade businesses. That’s the difference, and most agencies pitching you can’t say it.
Bear Brothers Cleaning is ours. We’ve priced jobs, hired crews, run the phones, and lived with a cost per lead that had to work against real margins. We also run paid search for Plastic Fusion Fabricators and TriHaz Solutions, both industrial operations with long buying cycles and large contracts.
We’ve generated over $3 million in revenue for the businesses we market.
Yes, and roofing has more upside than most trades because job values are high. The failure mode is running repair, retail replacement, and storm work in one campaign, which lets Google optimize toward the cheapest leads rather than the most valuable jobs.
Cost per click commonly runs $15 to $70 and higher during storm seasons and in competitive metros. Cost per lead runs roughly $120 to $180 for repairs, $250 to $350 for replacements, and $350 to $500 for storm and insurance work.
Typically $1,500 to $15,000 a month scaling with service area, with storm months well above the baseline. The budget question matters less than the structure question in this trade.
With campaigns built and paused before the season, a pre-authorized budget ceiling, and geographic targeting ready to switch on by affected zip code. Storm demand peaks within seventy-two hours and is gone in three weeks. Accounts that start from scratch after an event miss most of it.
Only if you know your inspection-to-job conversion rate. Roof inspection is the most expensive keyword in the trade at around $11 a click, for a service most roofers provide free.
The DIY and materials cluster above all, plus lead reseller terms like buy roofing leads, angi, and thumbtack. And never run broad match on the word roofing.
No. Flat $2,500 a month. Percentage pricing is particularly bad in roofing, where storm months can be ten times a normal month and your agency would earn the most for turning campaigns on.
We run one roofing client per market. If we’re already working with someone in your service radius, we’ll tell you on the first call rather than take your money and split the same auction.