Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Our team understands the unique challenges and needs of tradesmen. We have the knowledge and experience to optimize your campaigns targeting relevant keywords and demographics to attract the right customers for your trade business.Â
Streamline your business with smart automations, from lead follow-ups to quote reminders and job scheduling. We connect your tools so you can focus on building, not button-clicking. Less admin, more action.
Choose from our growth-ready plans, each designed to turn your ad spend into booked jobs. All packages include Google Ad Management, conversion tracking, and monthly reporting.
For companies under $1M
For $1M–$5M businesses
For $5M+ businesses
For $10M+ organizations
A homeowner with no power in half the house is buying in the next twenty minutes. A homeowner pricing a 200-amp panel upgrade or an EV charger install is collecting three quotes over two weeks.
Same trade, same crew, completely different buyer. Emergency work converts on a phone call. Upgrade work converts on a scheduled estimate. Bid them the same, write one ad for both, send them to the same page, and you underfund the emergency terms while burning spend on planned work that was never going to call today.
We own trade businesses. We run our own accounts before we run yours.
20 minutes. We show you where the budget is going, whether or not you hire us.
Electrical is one of the most competitive paid categories in the trades. Clicks in major metros regularly run $20 and up, and lead costs on Local Service Ads sit in the $18 to $27 range.
That changes what matters. In a cheap category you can absorb sloppy targeting. At $20 a click, a missing negative keyword list is not an optimization item, it’s the difference between a profitable month and a wasted one. Every structural mistake below costs multiples of what it would cost a landscaper.
Emergency and planned work share a campaign.
“Emergency electrician near me” and “cost to upgrade electrical panel” need different budgets, bid strategies, ad copy, and landing pages. Averaged together, neither performs.
After-hours traffic runs on the same bids as Tuesday afternoon.
The 9pm no-power search is your highest-intent, highest-margin call of the week. Most accounts bid it identically to midday browsing, then wonder why the emergency line is quiet.
You’re paying $20 a click to reach apprentices.
Electrical carries enormous employment and training search volume: apprenticeship programs, licensing requirements, journeyman exams, salary questions. Without a negative list built before launch, a real share of your budget goes to people looking for a career.
No Local Service Ads running.
LSA sits above every paid search result with a Google Guaranteed badge, and you pay per lead instead of per click. In a category where clicks cost $20, that pricing model matters. Most electricians we audit are either not running LSA at all or running it unmanaged alongside search, with the two competing instead of coordinating.
Everything points at the homepage.
Someone searching “EV charger installation cost” lands on a page listing every service you offer. They wanted install photos, a price range, and whether you handle the permit. They leave.
No call tracking on a trade that runs on calls.
Electrical leads are overwhelmingly phone calls and the job often closes on that call. Without dynamic number insertion, Google optimizes toward form fills you don’t care about and you can’t tell which keyword rang the phone.
Local Service Ads and search, coordinated rather than competing.
LSA captures the top of the page on pay-per-lead pricing. Search captures everything LSA can’t, including the planned upgrade searches LSA doesn’t serve well. We run both and budget them against each other rather than letting them bid up the same customer.
Emergency and planned work split at the campaign level.
Emergency gets call-only formats, aggressive bids, and after-hours adjustments. Planned upgrade work gets standard search, longer landing pages with photos and financing, and bids matched to a two-week decision window. Each measured on its own cost per lead.
Ad groups by service line.
Emergency and repair. Panel and service upgrades. EV charger installation. Generator and standby power. Lighting, rewiring, and remodel. Commercial and industrial. Each with its own keywords, ad copy, and landing page.
Local ad groups per city and neighborhood you serve.
Not one campaign covering a thirty-mile radius. Separate ad groups per city, with the city named in the ad copy and on the landing page. This is where most of the cost-per-lead improvement comes from.
Bid schedules matched to how electrical is actually bought.
Nights, weekends, and storm windows carry different value than Tuesday at 2pm. We build the schedule around your actual call pattern rather than a flat bid across 168 hours.
Negative keywords installed before launch.
Apprenticeship, journeyman, licensing, salary, exam, school, training, how to wire, DIY. Day one, not after three months of funding them at $20 a click.
Licensing and insurance in the ad, not buried on the site.
Electrical is the trade where credentials get checked hardest. Master electrician license, bonded and insured, permit handling, Google Guaranteed status. These belong in extensions and headlines where they affect the click.
Tracking that follows the job to close.
Call tracking with dynamic number insertion. Conversion tracking on forms and chat. Offline conversion import, so when a $9,000 panel and service upgrade closes three weeks after the click, Google learns which keyword produced revenue rather than just a form fill.
Cost per booked call. Cost per closed job. Spend split between emergency and planned work. LSA lead cost against search lead cost. Which keywords produced revenue and which produced apprentices.
Not impressions. Not click-through rate. Not a dashboard screenshot with a green arrow on it.
You’ll see three models when you shop electrician PPC agencies.
Cheap flat monthly management, often around $500, where you are one of a few hundred accounts and nobody is reading your search terms report.
Guaranteed cost per lead, where the agency owns the ad account and you never see what your spend actually bought.
And percentage of ad spend, which pays the agency more the more you spend, whether or not it works.
We charge a flat management fee. Ad spend is billed to you directly by Google and we never take a cut of the media. You own the account. If we part ways, you keep everything.
Google Ads buys you the top of the page today. It doesn’t build anything you own, and at $20 a click that rent adds up.
Most electricians we work with run paid alongside Google Maps and local SEO, so the map pack produces calls that cost nothing per click, and organic picks up the research-phase upgrade searches that are expensive to buy outright. EV charger and panel upgrade content in particular ranks well and costs a fraction of bidding on it.
We’ll tell you in the audit which mix makes sense for your service area. Sometimes the answer is that paid search isn’t your best first dollar.
We own trade businesses. That’s the difference, and most agencies pitching you can’t say it.
Bear Brothers Cleaning is ours. We’ve priced jobs, hired crews, run the phones, and lived with a cost per lead that had to work against real margins. We also run paid search for Plastic Fusion Fabricators and TriHaz Solutions, both industrial operations with long buying cycles and large jobs.
On one service account we manage, restructuring campaigns the way described above took cost per lead from roughly $345 to $118 while lead volume hit an all-time high in the same window. Lower cost per lead and higher volume are not opposing goals when the structure is right.
PROOF BLOCK: two or three results inline here. Client type, what changed, result in dollars. Not behind a link.
Do Google Ads work for electricians?
Yes, and unusually well, because electrical carries both emergency intent and high-value planned work. The catch is that those two need separate campaigns. Accounts running them together underperform on both.
Should electricians use Local Service Ads or Google Ads?
Both, coordinated. Local Service Ads sit above paid search with a Google Guaranteed badge and charge per lead rather than per click, which is favorable in a category where clicks run $20 and up. Search campaigns capture the planned upgrade work LSA doesn’t serve well. Run separately and they bid against each other.
Why is electrician PPC so expensive?
Because the jobs are worth a lot and every competitor knows it. Clicks in major metros run $20 and up, with LSA leads in the $18 to $27 range. That makes negative keywords and match type discipline more important in electrical than almost any other trade, since a wasted click costs multiples of what it does elsewhere.
What should an electrician budget for PPC?
It depends on your service radius, your emergency-to-planned work mix, and how many trucks you can keep busy. Any agency quoting a number before asking those three things is guessing. We work it backward from the jobs you need to book.
Should emergency and panel upgrade work run in the same campaign?
No. Emergency converts on a call in minutes; a panel upgrade converts on a scheduled estimate over two weeks. Different bids, ad copy, landing pages, and measurement.
What negative keywords do electricians need?
The employment and training cluster above all: apprenticeship, journeyman, licensing, salary, exam, school, training. Electrical has heavy career-search volume, and at $20 a click those are expensive people to reach.
Do you mark up ad spend?
No. Ad spend is billed to you directly by Google and you own the account. We charge a flat management fee and never take a cut of the media.
Do you work with electricians outside my area?
We run one electrical client per market. If we’re already working with someone in your service radius, we’ll tell you on the first call rather than take your money and split the same auction.