Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Our team understands the unique challenges and needs of tradesmen. We have the knowledge and experience to optimize your campaigns targeting relevant keywords and demographics to attract the right customers for your trade business.Â
Streamline your business with smart automations, from lead follow-ups to quote reminders and job scheduling. We connect your tools so you can focus on building, not button-clicking. Less admin, more action.
Choose from our growth-ready plans, each designed to turn your ad spend into booked jobs. All packages include Google Ad Management, conversion tracking, and monthly reporting.
For companies under $1M
For $1M–$5M businesses
For $5M+ businesses
For $10M+ organizations
Bear Brothers Cleaning is ours. We have priced the jobs, hired the crews, answered the phones, and watched what happens to margin when a recurring customer lives fifteen minutes off the route.
Everything below comes from running this trade, not from reading about it.
A facilities manager awarding a janitorial contract runs a bid process, checks insurance certificates, and signs for a year or more. A homeowner booking a bi-weekly clean decides in an afternoon and hires whoever calls back first.
Same crews, same supplies, opposite sales motions. Almost every cleaning account we audit runs them together, and the residential volume swallows the commercial budget because there is simply more of it.
They need separate campaigns with separate budgets, or the higher-value contract work never gets funded.
This trade is route economics. A recurring customer twenty minutes outside your cluster costs drive time on every single visit, forever, not once.
An eight to twelve mile radius around your base is the right starting point for most residential operations. Wider than that and you are buying customers you will resent servicing.
Most cleaning clients hire the first company that responds. Not the best one, the first one.
An account that generates leads into a voicemail box is a budget being spent on your competitors’ conversion rate. This is the single most common reason cleaning owners conclude Google Ads does not work.
Directly downstream of the above. If your booking page is not live and nobody is picking up, the ads should not be running at two in the morning.
A bi-weekly residential customer is not a $150 job. Held across a year they are worth thousands, and commercial contracts run longer still.
Cleaning owners look at a $50 cost per lead against a $150 clean and pull back. The competitor who did the annual math outbids them and keeps the customer for three years.
Cleaning carries heavy employment search volume. Without a negative list, a real share of budget goes to people looking for cleaning work rather than cleaning services.
Your current page is picking up impressions for dry cleaners and carpet cleaning. Google conflates cleaning with cleaning, and only a negative list stops it.
Office cleaning, medical facilities, post-construction, multi-tenant buildings. Longer cycle, insurance and compliance questions, and contract value that justifies a far higher cost per lead than residential.
Commercial cleaning leads carries a $10 cost per click, roughly double the residential terms, and it is worth it.
Weekly, bi-weekly, and monthly house cleaning. Your volume driver, and the campaign where lifetime value math changes what you can afford to bid.
Move in and move out, spring clean, post-renovation. Higher single ticket, no recurrence, and a genuine entry point into recurring service if the follow-up is built.
Post-construction, Airbnb turnover, window cleaning, carpet, if you offer them. Each is a different buyer and none belong in the general residential ad group.
Presence only, restricted to a radius your crews can service without eating the margin. We start tight and expand deliberately rather than starting broad and pruning.
Ads run when someone picks up or when online booking is live. If you have a booking tool, that widens the window considerably and is usually the cheapest improvement available to a cleaning company.
Jobs, hiring, salary, careers, cleaner wanted, housekeeping jobs, near me hiring.
DIY, how to, free, cheap, homemade, vinegar, checklist, template, cleaning tips.
Dry cleaning, dry cleaners, laundry, pressure washing, carpet cleaning unless you offer it, duct cleaning, pool cleaning.
How much does, price list, cost calculator, start a cleaning business, cleaning business plan.
That last group matters more than it sounds. A large volume of cleaning search is people trying to start a cleaning company, not hire one.
Commercial traffic hits a page about contracts, insurance, and facilities. Residential traffic sees pricing, recurring plans, and a booking form.
Click to call above the fold on mobile, and online booking if you have it, because it converts the leads arriving outside your answer hours.
Dynamic number insertion, so you know which keyword produced which call.
Calls, forms, and online bookings all set as primary conversions.
When a lead becomes a recurring customer or a signed janitorial contract, that value flows back into bidding rather than the first invoice.
Without this, one-time deep cleans always look like your best campaign and recurring plans always look marginal. Both readings are wrong.
Cost per booked job and cost per recurring customer signed. Commercial contract value against residential. Route density on new customers, not just volume.
Not impressions. Not click-through rate. Not a dashboard screenshot with a green arrow on it.
$2,500 a month, flat.
Residential cleaning cost per lead commonly runs $15 to $75 depending on market and landing page quality. Commercial clicks run higher, around $10 each, against contracts worth far more.
Ad spend is billed to you directly by Google. We never take a cut of the media, and you own the account. If we part ways, you keep the history and everything the account has learned.
We own trade businesses. Bear Brothers Cleaning is ours, and it is a cleaning company, which makes this the one trade on our roster where our own numbers are the case study.
We also run paid search for Plastic Fusion Fabricators and TriHaz Solutions, both industrial operations with long buying cycles and large contracts.
We’ve generated over $3 million in revenue for the businesses we market.
Yes, and the recurring nature of the work makes them work better than the raw cost per lead suggests. The most common failure is not the ads, it is slow response, because most cleaning clients hire whoever calls back first.
Residential cleaning leads commonly run $15 to $75 depending on market and landing page. Whether that works depends entirely on whether the customer becomes recurring, since a bi-weekly client held across a year is worth thousands.
No. A facilities manager awarding a janitorial contract and a homeowner booking a bi-weekly clean are unrelated sales. Blended, residential volume consumes the budget and the commercial work never gets funded.
Start tight, around eight to twelve miles from your base for residential. Cleaning is route economics, so a customer outside your cluster costs drive time on every visit rather than once.
The employment cluster above all, plus start-a-cleaning-business terms and wrong-industry terms like dry cleaning and duct cleaning. Cleaning search volume includes a large share of people looking for work or looking to start a company.
Only when someone can answer or when online booking is live. Leads in this trade go to whoever responds first, so ads generating calls into a voicemail box are funding your competitors.
No. Ad spend is billed to you directly by Google and you own the account. We charge a flat $2,500 management fee and never take a cut of the media.
We run one cleaning client per market. If we’re already working with someone in your service radius, we’ll tell you on the first call rather than take your money and split the same auction.