Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Our team understands the unique challenges and needs of tradesmen. We have the knowledge and experience to optimize your campaigns targeting relevant keywords and demographics to attract the right customers for your trade business.Â
Streamline your business with smart automations, from lead follow-ups to quote reminders and job scheduling. We connect your tools so you can focus on building, not button-clicking. Less admin, more action.
Choose from our growth-ready plans, each designed to turn your ad spend into booked jobs. All packages include Google Ad Management, conversion tracking, and monthly reporting.
For companies under $1M
For $1M–$5M businesses
For $5M+ businesses
For $10M+ organizations
A weekly service customer twelve minutes from your existing route is profitable for years. The same customer, same pool, same price, twenty-five minutes the other direction costs you drive time fifty-two weeks a year, forever.
No other trade works quite like this. A plumber drives to a job once. You drive to this one every week until they sell the house.
Which means geographic targeting in pool service is not a campaign setting. It is the business model, and almost every account we audit has it set as an afterthought.
We own trade businesses. We run our own accounts before we run yours.
The default instinct is to target your city. In pool service that buys you customers scattered across an area your techs cannot service profitably, and every one of them dilutes route density permanently.
Above-ground pool owners almost never hire a weekly service company. They are a large share of pool search volume and they will never be a customer. If “above ground” is not in your negative list, you are funding it.
A weekly account is not a hundred dollar visit. It is a hundred dollars a month for as long as they own the pool, plus the equipment repairs, the openings, the closings, and the green pool recovery when they go on vacation.
Bid against the first invoice and you lose those customers to whoever did the arithmetic.
Pump repair, filter replacement, heater and salt system work carry real ticket value and a different buyer. Pool pump repair alone runs twelve hundred monthly searches at difficulty 2.
Pool demand is more seasonal than almost anything else in home services. Openings, peak summer, closings, and then months of very little in northern markets.
Every pool ad reads the same. A city name and a specific offer in the headline is the cheapest differentiation available and most competitors skip it.
A homeowner pricing a new pool build and a homeowner who needs their existing pool cleaned are unrelated. Different budget, different timeline, different everything.
Presence only, set to the exact zip codes your techs already run. We would rather you get fifteen customers on-route than forty scattered across the county.
When you want to open a new area, that becomes its own campaign with its own budget and its own break-even, rather than quietly diluting the main one.
The business. Bid against the value of the account over years, not the first month.
Pumps, filters, heaters, salt systems, automation. Higher ticket, immediate need, and often the entry point that becomes a service account.
Urgent, high margin, and a strong conversion path into recurring service if the follow-up is built.
Short seasonal windows with predictable timing. Cheap clicks because competitors are focused elsewhere.
Apartment complexes, hotels, and community pools. Contract based, compliance driven, and far larger than any residential account.
Above ground, intex, inflatable, kiddie, doughboy.
DIY, how to, chlorine, shock, test strips, algae treatment, pool chemicals, calculator, home depot, lowes, leslie’s.
Jobs, hiring, salary, technician, careers, pool tech.
Pool builder, pool installation, new pool cost, hot tub, spa repair unless you offer it.
That employment cluster matters more here than most trades, because “pool technician” and “pool service” overlap heavily with job seeking.
City name in the headline, and a specific offer. First month discounted, free water test, or free equipment inspection.
Generic pool ads are interchangeable. A number and a place name are not.
Weekly service traffic sees plans and pricing. Equipment repair traffic sees equipment.
Click to call above the fold on mobile, service area named explicitly, and a form short enough to complete standing next to a pool.
Dynamic number insertion, so you know which keyword produced which call.
Calls and forms both primary, through Google Tag Manager.
When a lead becomes a recurring route customer, that account value needs to flow back into bidding rather than the first cleaning invoice.
Without it, your recurring campaigns look like your worst performers and one-time cleans look like your best. Both readings are wrong.
Cost per booked account and cost per recurring customer. Route density on new customers, not just volume. What equipment repair produced against cleaning.
Not impressions. Not click-through rate. Not a dashboard screenshot with a green arrow on it.
$2,500 a month, flat.
Local Services Ads leads in this trade typically run $20 to $85 each. Paid search clicks run roughly $3.50 to $9.00, and most pool companies run $500 to $750 a month minimum during the busy season, scaling from there.
If your spend is at the bottom of that range, we will tell you plainly whether paying anyone to manage it makes sense yet.
Ad spend is billed to you directly by Google. We never take a cut of the media, and you own the account. If we part ways, you keep the history and everything the account has learned.
Most pool companies we work with also run pool company SEO, because in a seasonal trade the organic work keeps producing in the months you pull paid budget back.
We own trade businesses. That’s the difference, and most agencies pitching you can’t say it.
Bear Brothers Cleaning is ours. We’ve priced jobs, hired crews, run the phones, and lived with a cost per lead that had to work against real margins. We also run paid search for Plastic Fusion Fabricators and TriHaz Solutions, both industrial operations with long buying cycles and large contracts.
We’ve generated over $3 million in revenue for the businesses we market.
Yes, when the targeting is built around your route rather than your city. Pool service is weekly and recurring, so a customer outside your loop costs you drive time every week for years. Geographic precision matters more here than in any other trade.
Clicks typically run $3.50 to $9.00, and Local Services Ads leads run $20 to $85 each. Most pool companies start at $500 to $750 a month during the busy season.
Above ground first, since above-ground owners rarely hire weekly service and represent a large share of pool search volume. Then the DIY and chemical cluster, the pool builder terms, and the employment cluster, since pool technician searches skew heavily toward job seekers.
Yes, as its own campaign. Pool pump repair alone runs about 1,200 monthly searches at difficulty 2, the ticket is higher than a cleaning, and repair customers frequently convert into recurring service accounts.
Presence only, restricted to the zip codes your techs already run. Route density is the entire economics of recurring pool service, and scattered customers cost margin on every visit rather than once.
Your city name and a specific offer. Every pool ad in a given market reads identically, so a place name and a number are the cheapest differentiation available.
No. Ad spend is billed to you directly by Google and you own the account. We charge a flat $2,500 management fee and never take a cut of the media.