Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Our team understands the unique challenges and needs of tradesmen. We have the knowledge and experience to optimize your campaigns targeting relevant keywords and demographics to attract the right customers for your trade business.Â
Streamline your business with smart automations, from lead follow-ups to quote reminders and job scheduling. We connect your tools so you can focus on building, not button-clicking. Less admin, more action.
Choose from our growth-ready plans, each designed to turn your ad spend into booked jobs. All packages include Google Ad Management, conversion tracking, and monthly reporting.
For companies under $1M
For $1M–$5M businesses
For $5M+ businesses
For $10M+ organizations
Kitchen remodeling is not a volume business. At a $2,000 to $5,000 monthly ad budget, a properly built account produces somewhere between six and twelve genuinely high-intent leads.
That number sounds low until you price the work. One signed kitchen at thirty, fifty, or a hundred thousand dollars pays for a year of advertising.
The agencies quoting you lead counts in the dozens are counting form fills from people who searched “kitchen remodel ideas,” and you will find that out three months in, after your estimator has driven to twenty houses.
We know that because we sell into this market from the other side.
The Trade Table is ours. It is a home improvement e-commerce business, and a large share of what moves through it is kitchen: ranges, hoods, dishwashers, refrigeration.
That gives us something no agency on this page has. We see what homeowners actually buy, at what price points, and how long they take to decide.
Two things follow from it that matter to your account.
We know what a real budget looks like. Appliances are frequently ten to twenty percent of a kitchen project. When someone tells us their target spend, we can sanity-check it against what people at that level actually purchase. That feeds directly into how we write qualifying questions rather than guessing at ranges.
We know the research happens before they search for you. Homeowners shop appliances, layouts, and finishes for weeks before they type “kitchen remodeler near me.” By the time they reach your ad they have a fixture list, a Pinterest board, and a number in their head. Ads written as though you are introducing the idea of a kitchen remodel are talking to someone who decided months ago.
Clicks on kitchen remodeling keywords run $8 to $30 depending on market. Cost per qualified lead lands between $120 and $280. Most contractors spend $2,500 to $18,000 a month depending on market size.
At a $3,000 budget that is roughly ten leads. Kitchen remodels run $25,000 to $75,000 and up, so closing two books more revenue than most trades book in a quarter.
Which means the entire job is making sure those ten are real. Not getting more of them.
Every kitchen account we build carries a budget range or project scope question on the form, before the lead reaches you.
It costs conversions. That is deliberate. When a lead is worth $120 to $280 and an estimate costs you half a day, a form converting at six percent that books qualified consultations beats one converting at twelve that fills your calendar with people pricing a countertop swap.
The same screen runs in the ad copy. Naming a starting project range filters at the click, which is dramatically cheaper than filtering after the site visit.
Most agencies refuse to do this because their monthly report looks worse. Ours reports cost per signed contract, so it does not.
The single most expensive mistake in this trade. Google will happily find you cheap conversions, and in kitchen remodeling cheap conversions are people who were never going to spend fifty thousand dollars.
Optimize toward signed contracts and lifetime value, not click volume or form fills.
Kitchen remodel ideas, designs, pictures, before and after, layout, Pinterest. This is the largest traffic category in the entire niche and it converts at effectively zero for a contractor.
“Remodeling ideas” and “contractor near me” will consume a kitchen budget in days. This trade has less room for broad match than almost any other because the browsing volume is so much larger than the buying volume.
Kitchen buyers are trying to establish whether they can afford you before they call. A page with no price signal at all attracts everyone and qualifies no one.
A starting range, a typical project range, or a financing payment does more screening than any keyword list.
Different tickets, different timelines, different competitive picture. Kitchen near-me terms sit at difficulty 54 while bath sits at 1, which means blended campaigns behave unpredictably.
Kitchens are bought from photographs. If your finished work is not in the ad assets and above the fold on the landing page, you are competing on price.
On a fifty thousand dollar project the monthly payment frequently decides it. Whoever raises it first frames the entire conversation.
The core of the account. Highest ticket, longest cycle, and the campaign that most needs budget qualification.
Lower ticket, faster close, and a different buyer who has usually already decided against a full remodel. Worth running, worth bidding separately, and worth not letting it absorb budget from full projects.
Narrow intent, small tickets, and a legitimate entry point if your sales process converts partials into full scopes.
Where a page-one position is worth the most. Smaller volume, larger tickets, and buyers who screen on portfolio rather than price.
High-intent terms like kitchen remodeler in your city, kitchen remodel cost in your city, kitchen renovation contractor. No broad match anywhere until the account has months of clean data, and often not even then.
Budget range or project scope on every form. A price signal on the landing page. Starting range in ad copy where it screens usefully.
Presence only, set to the radius your crews work. Kitchen jobs run four to twelve weeks, so distance compounds daily.
Display and Search Partners both off.
Optimized toward signed contracts rather than form fills, which requires the offline conversion import described below. Without it, Google optimizes toward the cheapest lead and the cheapest lead in this trade is worthless.
Ideas, designs, pictures, photos, before and after, layout, small kitchen ideas, pinterest, inspiration, trends, colors, styles.
DIY, how to, home depot, lowes, ikea, menards, wayfair, cabinet kit, refacing kit, paint cabinets.
Cost calculator, average cost, how much does, permit, do i need, worth it.
Repair, appliance, plumber, rental, apartment, jobs, hiring, careers, subcontractor.
The inspiration and DIY clusters together are larger than the buying intent in this category. Filtering them is not optimization, it is the precondition for the account working at all.
Portfolio imagery in image assets. Licensed and insured, years in business, warranty, and financing in callouts.
A project range where you are willing to state one. It reduces clicks and improves every number downstream.
Single focus, real finished kitchens rather than stock, licensing visible, transparent price signal, and a consultation form carrying the qualifying question.
Dynamic number insertion, so you know which keyword produced which call.
Calls and forms both primary, through Google Tag Manager.
This matters more in kitchen than in any trade we run. A countertop inquiry and a hundred thousand dollar renovation are the same conversion to Google until you import contract value.
Import it, and the account starts finding you the second kind. Skip it, and it will reliably find you the first.
Cost per booked consultation and cost per signed contract. Average contract value by campaign. Close rate on qualified versus unqualified leads.
Not impressions. Not click-through rate. Not lead counts.
$2,500 a month, flat.
A healthy starting budget is $2,000 to $5,000 a month, producing roughly six to twelve high-intent leads rather than a large volume of low-quality clicks.
Below $2,000 the account struggles to gather enough conversion data to optimize, particularly in markets where clicks clear $20.
Ad spend is billed to you directly by Google. We never take a cut of the media, and you own the account. If we part ways, you keep the history and everything the account has learned.
We own The Trade Table, a home improvement e-commerce business that sells appliances into the exact projects you build. We watch what homeowners buy for their kitchens every day, which means we understand your customer’s budget and timeline from the product side rather than from a case study.
We own trade businesses too. Bear Brothers Cleaning is ours, so we have priced jobs, hired crews, run the phones, and lived with a cost per lead that had to work against real margins. We also run paid search for Plastic Fusion Fabricators and TriHaz Solutions, both B2B operations with long buying cycles and large contracts.
We’ve generated over $3 million in revenue for the businesses we market.
Roughly six to twelve high-intent leads a month at a $2,000 to $5,000 budget. Any agency promising dozens is counting form fills from people searching for ideas, not buyers.
Clicks run $8 to $30 depending on local competition. Cost per qualified lead typically lands between $120 and $280, and most contractors spend $2,500 to $18,000 a month depending on market size.
A healthy starting point is $3,000 to $5,000 a month, producing roughly six to twelve qualified leads. Larger markets run to $18,000. Below $2,500 the account cannot gather enough conversion data to optimize, especially where clicks clear $20.
A budget or project scope question on the form, a price signal on the landing page, and a starting range in the ad copy. All three lower conversion rate on purpose, because screening before the estimate is far cheaper than screening after it.
The inspiration cluster above all: ideas, designs, pictures, layout, before and after. Plus DIY and retail terms. In kitchen remodeling the browsing volume is larger than the buying volume, so this is a precondition rather than an optimization.
No. “Remodeling ideas” and “contractor near me” will consume a kitchen budget in days. Exact and phrase match only, on high-intent terms like kitchen remodeler in your city.
Yes. Kitchen near-me terms sit at difficulty 54 with 13,000 monthly searches; bathroom sits at difficulty 1 with 45,000. Different tickets, timelines, and competitive pictures.
Signed contracts and customer lifetime value, not cheap clicks or form fills. That requires importing closed contract values back into Google Ads, otherwise the algorithm reliably finds you the cheapest and least valuable leads.
No. Ad spend is billed to you directly by Google and you own the account. We charge a flat $2,500 management fee and never take a cut of the media.