Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Our team understands the unique challenges and needs of tradesmen. We have the knowledge and experience to optimize your campaigns targeting relevant keywords and demographics to attract the right customers for your trade business.Â
Streamline your business with smart automations, from lead follow-ups to quote reminders and job scheduling. We connect your tools so you can focus on building, not button-clicking. Less admin, more action.
Choose from our growth-ready plans, each designed to turn your ad spend into booked jobs. All packages include Google Ad Management, conversion tracking, and monthly reporting.
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That gap is the whole problem with how pest control accounts get run.
Your best customer is on a recurring plan worth well over two thousand dollars across the relationship. But nobody searches for a contract. They search because there are rats in the attic, and the plan gets sold in the kitchen by a technician twenty minutes later.
So every account we audit measures emergency campaigns against the first $150 invoice, decides the math is marginal, and trims the exact campaigns that feed the contract pipeline.
The leads are not worth what they invoice. They are worth what your techs convert them into.
We own trade businesses. We run our own accounts before we run yours.
Most pest control PPC management is sold on cost per lead. We run it against cost per contract signed, because in this trade those two numbers point in opposite directions.
A general pest plan at fifty dollars a month, held four years, is over twenty-four hundred dollars. Add the termite bond and the one-time treatments that customer buys along the way.
Now suppose a third of your one-time calls convert to a plan. That makes an emergency lead worth several times the treatment it invoiced for.
At a $9 average click and a $30 to $100 cost per lead, that is not a close call. It is a campaign most operators are underfunding because they are reading the wrong number.
The first thing we do is find your conversion-to-contract rate. Everything else follows from it, and most companies we talk to have never calculated it.
The most expensive mistake in the trade. A $10 click producing a $150 ant job looks marginal, so the campaign gets trimmed, and with it the pipeline that produces every contract you sign.
Termite is the highest ticket work in the trade, it carries bonds and warranties, and a large share of the demand comes from real estate closings on a deadline. It behaves nothing like an ant call.
Raccoons in an attic and roaches in a kitchen are different problems, different pricing, and often different licensing. Wildlife searchers use different language and convert differently.
Pest control carries enormous DIY search volume. How to kill ants naturally, home remedies, hardware store sprays. Without a negative list built before launch, real money goes to people buying a can of Raid.
This is the one thing pest control competitors do well and most independents skip. A clear number in the headline, whether that is money off the first service or a free inspection, moves click-through in a category where every ad otherwise reads identically.
Pest control runs on route density. A customer twenty minutes outside your cluster costs margin on every quarterly visit for the life of the contract, not just once.
Restaurants, food service, and property management buy on compliance and inspection readiness, not on comfort. Different sale, different cycle, different landing page.
Ants, roaches, spiders, seasonal prevention. Lower urgency and more comparison shopping than emergency work, and the campaign where contract language belongs in the ad copy.
Bed bugs, wasps, hornets, rodents. Urgent, high margin, call-only formats, and aggressive bidding during hours you can dispatch.
This is also where your contracts come from, which is why it gets bid against conversion-to-contract value rather than treatment price.
Inspections, treatment, bonds, and real estate closing work. Deadline driven and high ticket, with a referral channel through agents and inspectors that ads alone will not reach.
Attic and crawl space wildlife, exclusion work, trapping. Separate vocabulary, separate landing page, and often a higher ticket than general pest.
Compliance driven, contract based, recurring, and worth far more than any residential account. Nothing about the homeowner pitch applies.
Specific numbers, not vague value claims. Money off first service, free inspection, or no contract required if that is true of your plans.
In a category where every competing ad says the same thing, a number in the headline is the differentiator, and Google rewards the click-through with lower costs.
Presence only, restricted to the ZIP codes and radii your trucks actually service. Route density is the whole economics of recurring work.
Display Network and Search Partners off. Google pre-checks both on every new Search campaign and neither carries the intent you are paying for.
Phrase and exact on money terms. Broad match in pest control finds home remedies, insect identification, and bug photos at enormous scale.
DIY, how to, home remedy, natural, get rid of, kill, spray, trap, bait, vinegar, essential oil, home depot, lowes.
What is, identify, bites look like, pictures, images, symptoms, are they dangerous.
Jobs, hiring, salary, careers, technician training, license requirements.
Lawn care, mosquito fogging if you do not offer it, mold, cleaning, dead animal disposal if you do not do removal.
The identification cluster matters more here than in most trades. An enormous share of pest search volume is people trying to work out what bit them.
Bed bug traffic hits a bed bug page. Termite traffic hits termite.
Fast loading, direct phone number visible, online booking where you offer it, and the offer from the ad repeated on the page.
Dynamic number insertion, so you know which keyword produced which call.
Calls, forms, and online bookings all set as primary conversions.
This is the one that changes pest control accounts. When a lead becomes a quarterly contract, that contract value needs to flow back into Google’s bidding, not just the first fifty dollar visit.
Without it, your recurring campaigns permanently look like your worst performers and your emergency campaigns permanently look like your best. Both readings are wrong.
Cost per booked service and cost per contract signed. Recurring contracts measured on contract value, not first invoice. What termite produced against general pest. Route density on new customers.
Not impressions. Not click-through rate. Not a dashboard screenshot with a green arrow on it.
$2,500 a month, flat.
Google Ads and Local Service Ads managed together. Campaign build and restructure, offer testing, negative keyword management, call tracking, conversion tracking, offline conversion import, and monthly reporting on cost per contract signed.
Ad spend is billed to you directly by Google. We never take a cut of the media, and you own the account. If we part ways, you keep the history and everything the account has learned.
Most pest control companies we work with also run pest control SEO, because the identification and prevention searches homeowners run before they call are far cheaper to rank for than to buy.
We own trade businesses. That’s the difference, and most agencies pitching you can’t say it.
Bear Brothers Cleaning is ours. We’ve priced jobs, hired crews, run the phones, and lived with a cost per lead that had to work against real margins. We also run paid search for Plastic Fusion Fabricators and TriHaz Solutions, both industrial operations with long buying cycles and large contracts.
We’ve generated over $3 million in revenue for the businesses we market.
PROOF BLOCK: two or three results inline. Client type, what changed, result in dollars. Strip this line before publishing.
Yes, and unusually well, because pest control combines urgent one-time demand with recurring contract revenue. The catch is that those two need separate campaigns bid on completely different math.
At contract value, not first invoice. A quarterly plan at fifty dollars a month held four years is worth well over two thousand dollars before termite bonds and add-ons. If a third of your one-time calls convert to plans, an emergency lead is worth several times what the treatment invoiced.
Not directly. “Quarterly pest control” gets around 350 searches a month against 177,000 for “pest control near me.” Recurring customers are converted at the point of service, not acquired through search, which is why emergency campaigns deserve more budget than their invoice value suggests.
The DIY and home remedy cluster above all: how to, get rid of, natural, home remedy, vinegar. Plus the identification cluster, since a large share of pest search volume is people trying to work out what bit them rather than looking to hire anyone.
Yes, with a specific number. Money off first service or a free inspection. Every competing ad in this category reads identically, and a number in the headline lifts click-through, which Google rewards with lower costs.
To the ZIP codes and radii your trucks actually service, presence only. Recurring work runs on route density, so a customer outside your cluster costs margin on every visit for the life of the contract.
Yes. Wildlife searchers use different language, the work is priced differently, and it often carries separate licensing. Burying it inside general pest means competing for it with ad copy written about roaches.
Campaign build and restructure across emergency, termite, general preventive, wildlife, seasonal, and commercial. Negative keyword management, offer testing, call tracking, conversion tracking, offline conversion import, and monthly reporting on cost per contract signed rather than cost per lead.
No. Ad spend is billed to you directly by Google and you own the account. We charge a flat $2,500 management fee and never take a cut of the media.