Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Our team understands the unique challenges and needs of tradesmen. We have the knowledge and experience to optimize your campaigns targeting relevant keywords and demographics to attract the right customers for your trade business.Â
Streamline your business with smart automations, from lead follow-ups to quote reminders and job scheduling. We connect your tools so you can focus on building, not button-clicking. Less admin, more action.
Choose from our growth-ready plans, each designed to turn your ad spend into booked jobs. All packages include Google Ad Management, conversion tracking, and monthly reporting.
For companies under $1M
For $1M–$5M businesses
For $5M+ businesses
For $10M+ organizations
Every other contractor we work with has dead months. Concrete cannot pour in a freeze. Landscapers stop mowing. Roofers slow down in winter.
Painting does not have that problem. It has two seasons that run opposite each other. Exterior work peaks in summer. Interior work peaks when homeowners are stuck indoors and thinking about the room they hate.
Almost every painting account we audit is built for one of those and goes quiet during the other. The account should not be pausing. It should be rotating.
We own trade businesses. We run our own accounts before we run yours.
Core terms like house painter near me run $8 to $25 a click depending on market, averaging near $14. Cost per lead on a well-managed campaign lands between $45 and $130, with Local Services Ads typically producing leads in the $30 to $75 range.
Daily budgets under $30 to $40 generally produce inconsistent delivery in competitive markets, which is why painting is a trade where a small budget spread thin produces nothing at all.
Those numbers are the reason structure matters more here than in cheaper categories. At $14 a click, one untargeted ad group is a wasted month.
They have different seasons, different buyers, different project values, and different urgency. Blended into one campaign, your budget follows whichever has more search volume that week rather than whichever you can actually schedule.
The most common version of the above. Exterior spend gets cut in October and nothing replaces it, so the account loses momentum, conversion data, and bidding history right when interior demand is climbing.
Cabinet painting and refinishing is a different product with a different margin and a buyer who has usually been researching for weeks. It carries its own search behavior and deserves its own campaign.
Painting has the heaviest DIY search volume of any trade we work in. Paint brands, color matching, how-to, hardware store searches. Without a negative list built before launch, a meaningful share of $14 clicks goes to people buying a roller.
A property manager repainting twelve units and a homeowner painting a bedroom are unrelated sales. Different cycle, different decision maker, different landing page.
Painting leads arrive as calls and form fills, and the estimate happens days later at the house. Without call and form tracking, you cannot tell which keywords produce booked estimates.
At $14 a click and a $30 daily budget you are buying two clicks a day. Google cannot optimize on that, and neither can you.
House painting, siding, trim, deck and fence staining. Peaks in warm months. Higher ticket, weather dependent, and worth loading budget into ahead of the season rather than during it.
Rooms, whole home interiors, ceilings, trim. Climbs as exterior falls. This is what keeps the account alive from October through March.
The highest margin work most painters do. Long research cycle, photo driven, and a buyer comparing craftsmanship rather than square footage price. Deserves its own campaign, its own ad copy, and its own landing page with real before and after work.
Multi-unit, HOA, and commercial repaints. Contract sale, procurement timeline, repeat relationship. Nothing about the homeowner pitch works here.
Budget moves between exterior and interior rather than switching off. The account keeps its conversion history, its bidding stays trained, and you keep booking work in the months your competitors go quiet.
This is the single biggest structural advantage available in painting and almost nobody uses it.
Presence only, people in or regularly in your service area. The default also serves anyone who has shown interest in your city, which at $14 a click gets expensive quickly.
Display Network and Search Partners both off. Google pre-checks them on every new Search campaign and neither carries search intent.
Phrase and exact on money terms. Broad match in painting finds paint brands, color names, and DIY tutorials at a scale that will drain a small budget in days.
Cabinet painting and exterior house painting should never share an ad group. Tight keyword to ad to landing page matching raises Quality Score, and Quality Score lowers your cost per click across the account.
At $8 to $25 a click, a Quality Score improvement is worth more than any manual bid adjustment.
DIY, how to, tutorial, sherwin williams, behr, benjamin moore, home depot, lowes, paint colors, color match, paint sale, roller, brush, primer.
Jobs, hiring, salary, careers, painter wanted, apprenticeship.
Auto painting, car painting, powder coating, art, artist, face painting, paint and sip.
That last group matters more than it sounds. Painting is a word with many meanings and Google will happily spend your budget on all of them.
Cabinet traffic hits a cabinet page with before and after galleries. Exterior traffic sees exterior work.
Click to call above the fold on mobile, service area named, license and insurance visible, and a short quote form.
Dynamic number insertion, so you know which keyword produced which call.
Calls and forms both primary, through Google Tag Manager.
When a $14,000 cabinet and interior package closes three weeks after the click, that revenue feeds back into bidding so Google learns which keywords produce jobs rather than estimate requests.
Cost per booked estimate and cost per closed job, split by service. What cabinet work produced against general interior. How the seasonal rotation performed against the prior year.
Not impressions. Not click-through rate. Not a dashboard screenshot with a green arrow on it.
$2,500 a month, flat.
Google Ads and Local Service Ads managed together. Campaign build and restructure, seasonal rotation between interior and exterior, negative keyword management, call tracking, conversion tracking, offline conversion import, and monthly reporting on cost per booked estimate.
Ad spend is billed to you directly by Google. We never take a cut of the media, and you own the account. If we part ways, you keep the history and everything the account has learned.
Most painting contractors we work with also run painting contractor SEO, because cabinet refinishing and color consultation searches are far cheaper to rank for than to buy at $14 a click.
We own trade businesses. That’s the difference, and most agencies pitching you can’t say it.
Bear Brothers Cleaning is ours. We’ve priced jobs, hired crews, run the phones, and lived with a cost per lead that had to work against real margins. We also run paid search for Plastic Fusion Fabricators and TriHaz Solutions, both industrial operations with long buying cycles and large contracts.
We’ve generated over $3 million in revenue for the businesses we market.
PROOF BLOCK: two or three results inline. Client type, what changed, result in dollars. Strip this line before publishing.
Yes, and painting has an advantage most trades do not. Interior and exterior demand run counter-seasonally, so a properly structured account produces work year round instead of going dark for a season.
Core terms like house painter near me run $8 to $25 a click, averaging near $14. Cost per lead on a well-managed campaign typically lands between $45 and $130, with Local Services Ads producing leads around $30 to $75.
Daily budgets under $30 to $40 generally produce inconsistent delivery in competitive markets. At $14 a click that is two to three clicks a day, which is not enough for Google or for you to learn anything from.
Yes. Different seasons, different buyers, different project values, and different urgency. Blended together your budget chases whichever has more volume that week rather than whichever you can schedule.
Rotate rather than pause. Exterior peaks in warm months and interior climbs as it falls. Pausing costs you conversion history and bidding momentum right when the other half of your business is heating up.
The DIY and retail cluster above all: paint brand names, color matching, home depot, lowes, how to. Plus the wrong-industry terms, since painting also means auto painting, powder coating, and art classes.
Yes. Cabinet refinishing is the highest margin work most painters do, the buyer researches for weeks, and the decision is made on photographs. It needs its own campaign and its own gallery page.
No. Ad spend is billed to you directly by Google and you own the account. We charge a flat $2,500 management fee and never take a cut of the media.