Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Our team understands the unique challenges and needs of tradesmen. We have the knowledge and experience to optimize your campaigns targeting relevant keywords and demographics to attract the right customers for your trade business.Â
Streamline your business with smart automations, from lead follow-ups to quote reminders and job scheduling. We connect your tools so you can focus on building, not button-clicking. Less admin, more action.
Choose from our growth-ready plans, each designed to turn your ad spend into booked jobs. All packages include Google Ad Management, conversion tracking, and monthly reporting.
For companies under $1M
For $1M–$5M businesses
For $5M+ businesses
For $10M+ organizations
Empire Today, Refloor, and 50 Floor run national budgets on “flooring near me” and “new floors.” A local flooring company bidding the same terms is buying the leftovers at the price the franchise set.
The accounts that work in this trade don’t try to win those auctions. They win the searches the franchises are too broad to serve well: specific materials, specific rooms, specific neighborhoods, and the jobs a national installer handles badly.
We own trade businesses. We run our own accounts before we run yours.
Broad terms like flooring installation and new floors are dominated by advertisers with budgets you cannot match and conversion rates propped up by brand recognition.
Bidding them is not competing. It’s subsidizing the auction price for everyone else while your budget disappears by noon.
Luxury vinyl plank, hardwood, tile, carpet, and laminate have different buyers, different margins, and different close rates.
An LVP shopper comparing price per square foot and a homeowner refinishing original oak are not the same person, and they should not share a bid.
Some searchers want material delivered. Some want a crew. Bidding both at the same price means overpaying for the ones who were always going to install it themselves.
A burst pipe or a flooded basement creates urgent, funded, deadline-driven flooring demand. The homeowner has an adjuster involved and a timeline.
It’s the highest-intent flooring search there is and it almost never gets its own campaign.
Someone searching luxury vinyl plank installation cost lands on a page listing every flooring type you carry. They wanted LVP photos, a price range, and whether you handle subfloor prep. They leave.
Flooring jobs close days or weeks after the click, often after a showroom visit or an in-home measure. Without offline conversion tracking, Google optimizes toward form fills and you never learn which material actually pays.
Each material gets its own budget, bids, ad copy, and landing page, measured on its own cost per booked measure.
The volume driver in most markets right now and the most price-comparison-heavy segment you serve. Buyers arrive knowing the material and shopping installers, which means your landing page needs pricing context or they move to the next tab.
Higher ticket, longer consideration, and two distinct jobs. Refinishing buyers already own the floor and are choosing a craftsman. Installation buyers are choosing a material and an installer at the same time.
Bathroom and kitchen driven, often tied to a wider remodel, and frequently a contractor referral rather than a homeowner search. Worth separating because the buyer is different.
Lower ticket, faster close, and heavily contested by big-box retail. Bid it cheaply and keep it out of the same ad group as your hardwood work.
The homeowner has standing water, an adjuster, and a deadline. Price sensitivity drops to near zero when insurance is paying and the timeline is fixed.
Separate campaign with aggressive bids on water damage flooring replacement, flood damage floor repair, and insurance flooring replacement. Call-focused, because this buyer is not filling out a form.
We cede the broad franchise terms deliberately and build volume from material-plus-city, material-plus-cost, and room-specific searches where the national advertisers are either absent or badly matched.
This is the core strategic difference in flooring and it’s why a local company can run profitably in a category dominated by national spend.
Different campaigns, different ad copy, different landing pages. If you only install, supply-only terms go straight into the negative list rather than quietly eating budget.
Set to presence only, people physically in or regularly in your service area. The default also serves anyone who has merely shown interest in your city, which means paying for clicks from out of state. For a trade where a crew has to drive to the job, the default has no upside.
Both switched off. Google pre-checks them on every new Search campaign, and both dilute lead quality in flooring while consuming budget that belongs on high-intent search.
Maximize Clicks with a CPC ceiling while the account has no conversion history, then Maximize Conversions once there is enough conversion volume for the algorithm to learn. Automated bidding on a fresh flooring account either starves or spends erratically.
Home depot, lowes, floor and decor, costco, sample, samples, clearance, remnant, cheap.
DIY, how to, install yourself, do it yourself, tutorial, underlayment calculator.
Jobs, hiring, salary, careers, apprenticeship.
Floor cleaner, floor wax, floor jack, flooring stocks, flooring wholesale.
Free in-home estimate, licensed and insured, and your service radius named. Extensions carrying financing, showroom location if you have one, and image extensions of finished rooms.
Flooring is bought visually. Most competitors run text-only ads.
LVP traffic hits an LVP page with LVP photos and LVP pricing. Hardwood traffic sees hardwood.
Each page shows your own finished installs rather than manufacturer stock imagery, names your service area, and puts a click-to-call button above the fold on mobile.
Dynamic number insertion, so you know which keyword produced which call.
Every form and chat, through Google Tag Manager, with calls and forms both primary.
When an $11,000 hardwood job closes four weeks after the click, that revenue feeds back into bidding. Google then learns which material and which keywords produce money rather than which produce form fills.
This is the step that separates an account that plateaus from one that compounds, and it matters more in flooring than most trades because the gap between click and close is long.
Cost per booked measure and cost per closed job, split by material. Which materials your spend is feeding. What the water damage campaign produced against general install.
Not impressions. Not click-through rate. Not a dashboard screenshot with a green arrow on it.
$2,500 a month, flat.
Google Ads and Local Service Ads managed together. Campaign build and restructure, negative keyword management, call tracking, conversion tracking, offline conversion import, and monthly reporting on cost per booked measure.
Ad spend is billed to you directly by Google. We never take a cut of the media, and you own the account. If we part ways, you keep the history and everything the account has learned.
In flooring specifically, paid search is the expensive way to compete with national franchises and local SEO is the durable one. Most flooring companies we work with run both. We’ll tell you in the audit which deserves your next dollar.
We own trade businesses. That’s the difference, and most agencies pitching you can’t say it.
Bear Brothers Cleaning is ours. We’ve priced jobs, hired crews, chased estimates, and lived with a cost per lead that had to work against real margins. We also run paid search for Plastic Fusion Fabricators and TriHaz Solutions, both industrial operations with long buying cycles and large contracts.
We’ve generated over $3 million in revenue for the businesses we market.
PROOF BLOCK: two or three results inline. Client type, what changed, result in dollars. Strip this line before publishing.
Yes, but not on the broad terms. National franchises like Empire Today and Refloor dominate flooring installation and flooring near me with budgets a local company cannot match. Accounts that work in this trade build volume from material-specific, room-specific, and neighborhood searches instead.
Yes. LVP, hardwood, tile, and carpet have different buyers, ticket sizes, and margins. Running them in one ad group averages your bids into something that serves none of them well.
The retail and DIY clusters above all: home depot, lowes, floor and decor, sample, remnant, DIY, how to, install yourself. Flooring has heavy material-shopping search volume from people who will never hire an installer.
As their own campaign. Insurance-funded replacement has a deadline, an adjuster, and almost no price sensitivity, which makes it the highest-intent flooring search available. It should not share bids with general install.
Flooring ad budgets commonly run $1,000 to $3,500 a month depending on your market and local cost per click, which is lower than most trades because flooring clicks are cheaper than emergency services. What actually sets the number is your service radius, your material mix, and whether you run a showroom. Any agency quoting before asking those three things is guessing. We work it backward from the measures you need on the calendar, and we will tell you if your budget is too small to justify paying anyone to manage it.
No. Ad spend is billed to you directly by Google and you own the account. We charge a flat $2,500 management fee and never take a cut of the media.
We run one flooring client per market. If we’re already working with someone in your service radius, we’ll tell you on the first call rather than take your money and split the same auction.