Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Our team understands the unique challenges and needs of tradesmen. We have the knowledge and experience to optimize your campaigns targeting relevant keywords and demographics to attract the right customers for your trade business.Â
Streamline your business with smart automations, from lead follow-ups to quote reminders and job scheduling. We connect your tools so you can focus on building, not button-clicking. Less admin, more action.
Choose from our growth-ready plans, each designed to turn your ad spend into booked jobs. All packages include Google Ad Management, conversion tracking, and monthly reporting.
For companies under $1M
For $1M–$5M businesses
For $5M+ businesses
For $10M+ organizations
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They look when they pull into the driveway after work and notice the limb over the roof. They look on Saturday morning with a coffee. They look the night the wind takes a branch down.
Almost every tree service account we audit runs nine to five, Monday to Friday, because that is the default and because that is what every other trade does. It is wrong for this one.
Running evenings to eight and through the weekend is the cheapest change available in a tree service account, and it costs nothing to make.
We own trade businesses. We run our own accounts before we run yours.
| Keyword | Volume | Difficulty | CPC |
|---|---|---|---|
| tree service near me | 61,000 | 56 | $3.00 |
| tree removal near me | 45,000 | 0 | $3.50 |
| arborist near me | 28,000 | 42 | $3.00 |
| tree trimming near me | 26,000 | 41 | $3.50 |
| stump grinding | 24,000 | 0 | $0.60 |
| land clearing | 8,600 | 0 | $1.80 |
| emergency tree removal | 7,500 | 0 | $4.50 |
Those are national averages. Agencies reporting from live accounts in competitive markets put tree service clicks nearer $15 to $30, with a booked job landing around $650 to $700 in total ad investment at a $22 average click.
Both are real numbers. Which one you experience depends on your market. Plan for the higher end and be pleased if your metro runs cheaper.
The most common mistake in the trade, and the reason is above. Homeowners assess their trees on evenings and weekends.
Removal, trimming, stump grinding, and emergency storm work have different tickets, different urgency, and different buyers. Blended, your bids serve none of them.
Twenty-four thousand monthly searches at difficulty zero and sixty cents a click. The cheapest inventory in the trade, and stump customers frequently have other work they have been putting off.
Eight thousand six hundred searches at difficulty zero, and a ticket well above a single removal. If you own the equipment, this belongs in the account.
Wind events create days of concentrated emergency demand. Accounts on a flat budget with slow approval miss the window entirely.
Tree searches pull in students, job seekers, DIY, arborist certification, and firewood. A serious list runs into the hundreds of terms, not twenty.
Tree work closes on the phone. A homeowner with a limb on the roof is not filling out a form.
Evenings to eight, weekends running, and bid adjustments weighted toward the hours your calls actually come in rather than the hours your office is open.
Your volume driver and highest ticket residential work. Tree removal near me runs difficulty zero despite forty-five thousand monthly searches.
Lower ticket, more discretionary, and more price-compared than removal.
Sixty cents a click at difficulty zero. Cheap entry, fast close, and a natural opening to talk about the rest of the yard.
Wind damage, fallen trees, limbs on structures. Highest urgency in the trade and the campaign that needs to be ready before the weather is.
Lot clearing, brush removal, site prep. Adjacent, high ticket, uncontested, and often a builder or commercial buyer rather than a homeowner.
Property management, HOA, and municipal contracts. Bid process, recurring, and nothing like the homeowner sale.
Presence only, restricted to the area your crew and equipment can reach profitably. Tree work means moving heavy equipment, so the radius matters more than in trades that arrive in a van.
Display and Search Partners both off.
Exact and phrase only. Broad match in this trade finds tree identification, firewood, and arborist schools immediately.
Jobs, hiring, salary, careers, arborist school, certification, training, apprenticeship, climbing gear.
DIY, how to, chainsaw, rental, rent a, stump grinder rental, chipper, home depot.
Tree identification, types of, disease, leaves, when to prune, what is, cost calculator.
Firewood, mulch delivery, landscaping, lawn care, christmas trees, tree nursery, unless you offer them.
The list should run to hundreds of terms before you launch, not after.
License, insurance, and years in business in the assets. Tree work means heavy equipment near a homeowner’s house, and insurance is the first thing a careful buyer checks.
Call assets so mobile users dial without loading a page, and image assets showing real work.
Click-to-call prominent above the fold on mobile, because phone calls close far faster than form fills in this trade.
License number, insurance credentials, years in business, and before and after photography visible on the page.
Dynamic number insertion, so you know precisely which ad group produced which call.
Calls set as the primary conversion, forms secondary.
When a large removal or a land clearing job closes, that value feeds back into bidding. Otherwise cheap stump jobs will always look like your best campaign.
Cost per booked call and cost per closed job, split by service. What removal produced against trimming. Storm campaign performance per event.
Not impressions. Not click-through rate. Not a dashboard screenshot with a green arrow on it.
$2,500 a month, flat.
Most local tree care businesses run $1,000 to $2,500 a month to gather consistent data, with agencies reporting high-ticket removal programs in the $1,500 to $4,000 range.
If your budget sits at the bottom of that, we will tell you plainly whether paying anyone to manage it makes sense yet.
Ad spend is billed to you directly by Google. We never take a cut of the media, and you own the account. If we part ways, you keep the history and everything the account has learned.
We also run Local Services Ads alongside search, which charge per lead rather than per click and carry the Google Guarantee badge.
We own trade businesses. That’s the difference, and most agencies pitching you can’t say it.
Bear Brothers Cleaning is ours. We’ve priced jobs, hired crews, run the phones, and lived with a cost per lead that had to work against real margins. We also run paid search for Plastic Fusion Fabricators and TriHaz Solutions, both industrial operations with long buying cycles and large contracts.
We’ve generated over $3 million in revenue for the businesses we market.
Yes, and the trade has an advantage most do not: demand spikes after storms, and emergency tree removal sits at difficulty zero. The most common failure is scheduling ads for business hours when homeowners look at their trees in the evening.
Evenings through about eight, and weekends. Homeowners notice tree problems when they get home from work or spend a Saturday in the yard, not during the workday.
National averages put clicks around $3.00 to $4.50. Agencies reporting from live accounts in competitive markets cite $15 to $30, with a booked job landing near $650 to $700 in total ad investment. Plan for the higher end.
Most local operators run $1,000 to $2,500 a month for consistent data, with high-ticket removal programs reported in the $1,500 to $4,000 range.
Stump grinding at around sixty cents a click on twenty-four thousand monthly searches at difficulty zero. Land clearing is $1.80 at difficulty zero. Both are far cheaper than the near-me terms every competitor bids.
Hundreds of them. The employment and training cluster, DIY and equipment rental, tree identification and disease searches, and adjacent services like firewood and mulch. This trade pulls more informational traffic than most.
Calls. Phone calls close significantly faster than form fills in this trade, and a homeowner with a limb on the roof is not filling out a form.
No. Ad spend is billed to you directly by Google and you own the account. We charge a flat $2,500 management fee and never take a cut of the media.
We run one tree service client per market. If we’re already working with someone in your service radius, we’ll tell you on the first call rather than take your money and split the same auction.