Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Our team understands the unique challenges and needs of tradesmen. We have the knowledge and experience to optimize your campaigns targeting relevant keywords and demographics to attract the right customers for your trade business.Â
Streamline your business with smart automations, from lead follow-ups to quote reminders and job scheduling. We connect your tools so you can focus on building, not button-clicking. Less admin, more action.
Choose from our growth-ready plans, each designed to turn your ad spend into booked jobs. All packages include Google Ad Management, conversion tracking, and monthly reporting.
For companies under $1M
For $1M–$5M businesses
For $5M+ businesses
For $10M+ organizations
A weekly mowing account invoices maybe fifty dollars a visit. A hardscape or outdoor living project invoices fifteen to fifty thousand once.
Most landscaping accounts bid both the same, because Google sees both as landscaping. That is the mistake underneath almost every underperforming account in this trade, and it runs in both directions.
We own trade businesses. We run our own accounts before we run yours.
Published benchmarks put a landscaping lead at roughly $104, with close rates on Google leads running 30 to 50 percent. Take the middle: about $260 to acquire a customer.
Now price a mowing account. Weekly service across a season, renewed three to five years, plus the cleanups and mulch jobs those customers buy along the way. Call it several thousand dollars.
That is a return in the range of ten to twenty times acquisition cost, and it is why maintenance keywords are worth far more than most landscapers bid on them.
The mistake is bidding against the invoice instead of the customer. A landscaper looking at a $50 mowing visit will not pay $104 for the lead, loses the auction to a competitor who did the lifetime math, and concludes Google Ads does not work for maintenance.
Hardscape is the opposite problem. One job, no recurrence, but a ticket large enough to justify a cost per lead that would look insane next to a mowing lead.
Two businesses, two sets of math, one account. They need separating before anything else gets optimized.
Lawn maintenance, patio installation, and retaining walls have nothing in common as purchases. Different ticket, different cycle, different buyer, different close rate.
Averaged into one campaign, your bids are too low to win hardscape and too high to make maintenance profitable on a single-visit view.
The instinct is to build a campaign per town. In landscaping that is backwards. Service type drives value far more than geography does, so services should be the campaign layer and cities should be modifiers inside them.
Landscaping conversions are phone calls and form fills, and most accounts turn ads on before either is measured. You then spend a season optimizing against numbers that were never real.
Spring demand does not start in spring. Homeowners plan hardscape projects over winter and book maintenance before the first cut. Accounts that scale in April are buying at peak price against everyone else who waited.
Fall cleanup, leaf removal, snow removal in northern markets, and winter planning for spring installs. Most accounts go dark in exactly the months when clicks are cheapest and hardscape research is happening.
Lawn care carries enormous DIY search volume. Fertilizer schedules, grass seed, how to level a yard, mower repair. Without a negative list built before launch, a real share of budget goes to homeowners who own a mower.
An HOA or property management contract is a different sale entirely: bid process, multi-property, annual contract, procurement timeline. It should not share ad copy with a homeowner who wants their hedges trimmed.
Mowing, lawn care, fertilization, hedge trimming. Bid against lifetime value, not per-visit invoice. This is where the LTV math changes what you can afford to pay.
Landscape design, planting, sod, grading. Longer consideration, higher ticket, and a buyer who is comparing portfolios rather than prices.
Patios, retaining walls, outdoor kitchens, fire pits, pavers. Your highest ticket work and the campaign that justifies the most aggressive bidding in the account.
Spring cleanup, fall leaf removal, snow removal where it applies. Short windows, high urgency, and the cheapest clicks in the trade because most competitors are dark.
Separate campaign, separate landing page, separate sales motion. Contract terms and multi-property capability, not curb appeal.
Homeowners searching lawn care and homeowners searching landscaping are often different people wanting different things. Both are worth real money and most accounts only speak one of the two.
Calls and form submissions both tracked from day one, so you know which clicks turn into booked estimates rather than guessing at the end of a season.
Presence only, people in or regularly in your targeted areas. The default also serves anyone who has shown interest in your city, which means paying for browsers outside your route density.
Display Network and Search Partners both off. Google pre-checks them on every new Search campaign and neither carries the intent you are paying for.
Phrase and exact on your money terms. Broad match in lawn care pulls in DIY, equipment, and grass identification searches at a scale that will eat a small budget in a week.
DIY, how to, mower, mower repair, blade, fertilizer schedule, grass seed, weed identification, tractor, parts.
Jobs, hiring, salary, careers, near me hiring.
Tree removal if you do not do it, pest control, pool, irrigation repair if you only install, artificial turf if you do not carry it.
Cost calculator, how much per acre, what is, when to.
We scale into the weeks before spring rather than during it, hold hardscape spend through winter when homeowners plan projects, and reallocate to cleanup and snow in the shoulder months rather than going dark.
Hardscape traffic hits a hardscape page with project photography and pricing context. Maintenance traffic hits a maintenance page with plan options and a simple signup.
Click to call above the fold on mobile, service area named, reviews visible.
Dynamic number insertion, so you know which keyword produced which call.
Forms and calls both primary, through Google Tag Manager.
When a $28,000 outdoor living project closes six weeks after the click, that revenue feeds back into bidding. And when a maintenance customer renews for a third season, that is the number that proves the maintenance campaign was profitable all along.
Without this, maintenance always looks like your worst campaign and hardscape always looks unaffordable.
Cost per booked estimate and cost per closed job, split by service line. Maintenance measured on lifetime value, not first invoice. What hardscape produced against design and install.
Not impressions. Not click-through rate. Not a dashboard screenshot with a green arrow on it.
$2,500 a month, flat.
Google Ads and Local Service Ads managed together. Campaign build and restructure, seasonal bid scheduling, negative keyword management, call tracking, conversion tracking, offline conversion import, and monthly reporting on cost per booked estimate.
Published minimums for this trade start around $750 to $1,000 a month, and most landscaping companies run between $1,000 and $3,000, scaling as the season ramps and the account proves a cost per booked estimate.
Benchmarks put a landscaping lead near $104 with close rates of 30 to 50 percent. At the bottom of that budget range you are buying roughly ten leads a month, and we will tell you honestly whether paying anyone to manage that makes sense yet.
Ad spend is billed to you directly by Google. We never take a cut of the media, and you own the account. If we part ways, you keep the history and everything the account has learned.
Most landscapers we work with also run landscaping SEO, because the design and hardscape research that happens over winter is far cheaper to rank for than to buy.
We own trade businesses. That’s the difference, and most agencies pitching you can’t say it.
Bear Brothers Cleaning is ours. We’ve priced jobs, hired crews, run the phones, and lived with a cost per lead that had to work against real margins. We also run paid search for Plastic Fusion Fabricators and TriHaz Solutions, both industrial operations with long buying cycles and large contracts.
We’ve generated over $3 million in revenue for the businesses we market.
PROOF BLOCK: two or three results inline. Client type, what changed, result in dollars. Strip this line before publishing.
Yes, when maintenance and project work are separated. A recurring mowing customer and a thirty thousand dollar patio buyer justify completely different bids, and accounts that run them together underperform on both.
By service, with cities as modifiers inside them. Splitting by city first is the common instinct and it is backwards, because service type drives lead value far more than geography does in this trade.
Most start between $1,000 and $3,000 a month, scaling as the season ramps and the account proves out a cost per booked estimate. What actually sets the number is your service mix and route density.
Far more than one invoice. Benchmarks put a landscaping lead around $104 at a 30 to 50 percent close rate, so roughly $260 to acquire a customer. A weekly maintenance account across a season, renewed for several years, is worth thousands, which puts the return in the range of ten to twenty times acquisition cost.
Published benchmarks put around $104 per landscaping lead in the good range, with close rates on Google leads between 30 and 50 percent. Whether that number works for you depends entirely on whether the lead is a recurring maintenance customer or a one-time project.
The DIY and equipment cluster above all: how to, mower, mower repair, fertilizer schedule, grass seed, weed identification. Lawn care carries heavy homeowner DIY volume that will consume a small budget quickly.
Yes, reallocated rather than paused. Fall cleanup and snow removal have short high-urgency windows, and homeowners research hardscape projects over winter when clicks are cheapest because competitors have gone dark.
Worth running alongside search. LSA sits above paid results, charges per verified lead rather than per click, and carries the Google Guarantee badge. Search captures the design and hardscape research LSA does not serve well.
No. Ad spend is billed to you directly by Google and you own the account. We charge a flat $2,500 management fee and never take a cut of the media.
We run one landscaping client per market. If we’re already working with someone in your service radius, we’ll tell you on the first call rather than take your money and split the same auction.