Google Ads for
Moving Companies

The Tradesmen Agency has generated over $3 million 

GET FREE GOOGLE ADS AUDIT

HOW IT WORKS

➤ Initial Consultation
➤ Local Keyword Targeting
➤ Compelling Ad Copy
➤ Landing Page Design
➤ Budget Management
➤ Conversion Tracking

Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.

Enhance your online presence with professional SEO Management. Our team optimizes every aspect of your website to drive traffic, improve rankings, and deliver measurable results for your business.

Transform your digital presence with our Website Design services. We create user-friendly, visually engaging websites tailored to your brand, designed to captivate visitors and drive conversions.

Our team understands the unique challenges and needs of tradesmen. We have the knowledge and experience to optimize your campaigns targeting relevant keywords and demographics to attract the right customers for your trade business. 

Turn past leads into paying clients with targeted email marketing campaigns built for fence companies and tradesmen. We craft automated sequences that nurture leads, re-engage old customers.

Streamline your business with smart automations, from lead follow-ups to quote reminders and job scheduling. We connect your tools so you can focus on building, not button-clicking. Less admin, more action.

Tradesmen Agency Pricing Packages

Choose from our growth-ready plans, each designed to turn your ad spend into booked jobs. All packages include Google Ad Management, conversion tracking, and monthly reporting.

Apprentice

For companies under $1M

$2,500/mo

  • ✅ Google Ad Management
  • ✅ Conversion tracking & monthly reporting

Journeyman

For $1M–$5M businesses

$7,500/mo

  • ✅ Custom Website Design
  • ✅ Starter SEO Services
  • ✅ Google Map Pack SEO
  • ✅ Google Ads Management
  • ✅ Conversion tracking & monthly reporting

Master

For $5M+ businesses

$10,000/mo

  • ✅ Custom Website Design
  • ✅ Full SEO Services
  • ✅ Google Map Pack SEO
  • ✅ Google Ad Management
  • ✅ Conversion tracking & monthly reporting

Craftsman

For $10M+ organizations

$15,000+/mo

  • ✅ Enterprise SEO, PPC & Website
  • ✅ Larger amounts of content + linking
  • ✅ Weekly check-ins & custom reports
  • ✅ For companies with many locations

Google Ads for
Moving Companies

The Tradesmen Agency has generated over $3 million 

GET FREE GOOGLE ADS AUDIT

 

A long distance click costs $25. You are bidding against people who do not own a truck.

Moving is the most expensive per-click trade we run. Long distance movers clears twenty-five dollars a click. Movers near me runs ten, on seventy-five thousand monthly searches.

And a meaningful share of that auction is not moving companies at all. It is lead brokers and aggregators buying the same clicks to resell the lead back to you and three competitors.

That changes how the account has to be built. At twenty-five dollars a click with brokers in the auction, structure is not an optimization exercise. It decides whether the account is profitable at all.

We own trade businesses. We run our own accounts before we run yours.

What the clicks cost

KeywordVolumeDifficultyCPC
movers near me75,0000$10.00
local movers30,0000$5.00
long distance movers21,0000$25.00
packing services6,4001$1.10

Long distance costs five times local and twice the generic near-me term. It should, because the job is worth several times more.

Packing services at a dollar ten is the outlier. It is an add-on you sell on nearly every job, it gets searched on its own, and almost nobody bids it.

What breaks in a moving company Google Ads account

Local and long distance in one campaign

Different price point, different lead time, different regulatory picture, and a five times difference in click cost. Blended, Google optimizes toward local because it converts faster and cheaper, and your long distance pipeline stays empty.

Competing with lead brokers on their terms

Aggregators bid the broad near-me terms with budgets built on reselling. You cannot outbid a business model that sells the same lead four times.

The answer is the terms they do not bother with: specific origin and destination routes, specialty moves, packing, storage, and commercial.

Moving season treated as a surprise

Summer is the entire year for most movers. Demand concentrates hard between May and September, and clicks price accordingly. Accounts running a flat budget underfund the months that pay for the company.

No commercial campaign

Office relocation, warehouse moves, and property management contracts are recurring, scheduled, and priced far better than a two-bedroom apartment. Completely different buyer.

Quote friction ignored

Nobody books a move off a webpage. They want a number. Accounts that send a $25 click to a page with a contact form, rather than an instant estimate or a clear path to one, are paying premium prices for bounce.

DIY and rental traffic unfiltered

U-Haul, Penske, Budget, moving truck rental, how to pack. Enormous volume, and every one of those people has already decided not to hire you.

How we build a moving company account

Campaigns split by move type

Long distance and interstate

Twenty-five dollar clicks and the largest tickets you handle. Longer decision window, more comparison shopping, and the campaign that most deserves its own budget and its own landing page.

Local and residential

Apartments, houses, in-town moves. Volume driver, faster close, cheapest clicks of the three.

Commercial and office

Office relocation, warehouse, records and equipment. Scheduled rather than urgent, contract based, and frequently repeat business through property managers.

Specialty

Piano, safe, fine art, appliance, hot tub. Small volume, high margin, almost no competition on the terms, and customers who are not price shopping.

Packing, storage, and add-ons

A dollar ten a click on sixty-four hundred monthly searches. These convert into full moves more often than most movers expect and they cost a fraction of a near-me click.

Route-level targeting instead of broad geography

The brokers own “movers near me.” What they do not do well is origin-to-destination specificity. City-to-city long distance routes, corridor targeting, and the lanes you actually run are cheaper and convert better.

Seasonal budget built before the season

Scale into late spring rather than during peak summer, because clicks price up when everyone else turns budget on. Pull back in winter and move spend to commercial and storage, which do not follow the residential calendar.

Negative keywords installed before launch

Truck rental and DIY

U-haul, uhaul, penske, budget truck, rental, rent a truck, how to pack, moving boxes, moving supplies, pods, container.

Lead brokers and directories

Moving quotes, compare movers, moving leads, best movers list, directory, moving.com, review sites.

Employment

Jobs, hiring, salary, mover wanted, careers, driver jobs, CDL.

Informational

Moving checklist, how much do movers cost, tipping movers, moving tips, cost calculator.

The truck rental cluster is the single largest drain in this trade. At ten to twenty-five dollars a click, a week of unfiltered U-Haul traffic is a real number.

Ad copy that gets to a price

Instant quote, free estimate in minutes, licensed and insured, USDOT number visible.

Movers get compared on price and legitimacy more than on anything else. A DOT number and a real quote path do more than any adjective.

Landing pages by move type

Long distance traffic hits a long distance page with route information and a quote form built for it. Local traffic sees local pricing and availability.

Click to call above the fold on mobile, instant quote path where you have one, and license and insurance visible.

Tracking

Call tracking

Dynamic number insertion, so you know which keyword produced which call.

Conversion tracking

Calls, forms, and quote requests all set as primary conversions.

Booked move value, not quote requests

A quote request and a booked interstate move are the same conversion until you import job value. In a trade where tickets range from four hundred dollars to eight thousand, that distinction is the whole account.

What we report

Cost per booked move and average job value, split by move type. What long distance produced against local. Commercial against residential.

Not impressions. Not click-through rate. Not a dashboard screenshot with a green arrow on it.

What it costs

Moving company PPC management

$2,500 a month, flat.

How ad spend is handled

Ad spend is billed to you directly by Google. We never take a cut of the media, and you own the account. If we part ways, you keep the history and everything the account has learned.

At twenty-five dollar clicks, a percentage-of-spend arrangement means your agency earns most in peak season, when the work is largely leaving campaigns on.

Why us

We own trade businesses. That’s the difference, and most agencies pitching you can’t say it.

Bear Brothers Cleaning is ours. We’ve priced jobs, hired crews, run the phones, and lived with a cost per lead that had to work against real margins. We also run paid search for Plastic Fusion Fabricators and TriHaz Solutions, both B2B operations with long buying cycles and large contracts.

We’ve generated over $3 million in revenue for the businesses we market.

Frequently asked questions

Do Google Ads work for moving companies?

Yes, but it is an expensive auction. Long distance movers clears $25 a click and movers near me runs $10, partly because lead brokers bid the same terms to resell leads. Accounts that win do it by targeting routes, specialty moves, and add-ons rather than fighting brokers on the broad terms.

Why are moving company clicks so expensive?

High job values and aggregators. Lead brokers can pay more per click than you can because they sell the same lead to several companies. Competing head-on with that business model is not a winnable auction.

Should local and long distance run in separate campaigns?

Yes. Long distance clicks cost five times local and the jobs are worth several times more. Blended, Google optimizes toward the faster cheaper local conversions and your long distance pipeline stays empty.

What negative keywords do moving companies need?

The truck rental cluster above all: U-Haul, Penske, Budget, rental, pods, moving boxes. Plus broker and directory terms. At $10 to $25 a click, unfiltered rental traffic is the biggest single drain in this trade.

Should movers bid on packing and storage?

Yes. Packing services runs about $1.10 a click on 6,400 monthly searches, a fraction of a near-me click, and those customers frequently convert into full moves.

How should a moving company budget across the year?

Not flat. Demand concentrates between May and September and clicks price up accordingly. Scale into late spring before competitors do, then shift winter budget toward commercial and storage, which do not follow the residential calendar.

Do you mark up ad spend?

No. Ad spend is billed to you directly by Google and you own the account. We charge a flat $2,500 management fee and never take a cut of the media.

Do you work with moving companies outside my area?

We run one moving client per market. If we’re already working with someone in your service radius, we’ll tell you on the first call rather than take your money and split the same auction.