Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Our team understands the unique challenges and needs of tradesmen. We have the knowledge and experience to optimize your campaigns targeting relevant keywords and demographics to attract the right customers for your trade business.Â
Streamline your business with smart automations, from lead follow-ups to quote reminders and job scheduling. We connect your tools so you can focus on building, not button-clicking. Less admin, more action.
Choose from our growth-ready plans, each designed to turn your ad spend into booked jobs. All packages include Google Ad Management, conversion tracking, and monthly reporting.
For companies under $1M
For $1M–$5M businesses
For $5M+ businesses
For $10M+ organizations
One is a few hundred dollars of utility work. The other is a five-figure job with a homeowner who has been looking at photos for two months. Same crew, same truck, completely different buyer, completely different margin.
Almost every fence account we audit runs “fence installation” as one campaign and lets Google average the bids across both. That underfunds the jobs worth having and overspends on the ones that barely clear cost.
We own trade businesses.
Wood, vinyl, chain link, aluminum, and composite have different price points, different buyers, and different close rates. Averaged into a single ad group, your bids are too high for chain link and too low to compete for the ornamental work.
A homeowner installing a pool is legally required to fence it, usually before the final inspection. That’s a deadline, a code requirement, and a buyer who cannot say no. It’s the highest-intent search in your trade and almost nobody bids on it separately.
Fence installs cluster hard in spring and summer. Most accounts spend the same in January as in May, which means paying full price for clicks in the months nobody is breaking ground.
A windstorm takes down fences across a whole zip code and search volume spikes for three days. Accounts on flat budgets and slow approval cycles miss the entire window.
Home Depot and Lowes sell fence panels, and a large share of fence searches are people pricing materials to install themselves. Without negative keywords built before launch, you’re bidding against big-box retail for people who were never going to hire you.
Fencing is priced by linear foot, which means measuring, checking the property line, and sometimes waiting on a survey or HOA approval. The conversion is a booked estimate, not a sale, and the ads should ask for exactly that.
Wood and privacy fencing. Vinyl and PVC. Chain link and utility. Ornamental aluminum and wrought iron. Each with its own budget, bids, ad copy, and landing page, measured on its own cost per booked estimate. You’ll see within a month which material is actually paying for your crew.
Pool barrier requirements, pool fence installation, code compliance fencing. Deadline-driven, non-optional, and it runs on the pool install calendar rather than the general fence season.
Construction site fencing, security fencing, and industrial perimeter work come from contractors and property managers, not homeowners. Different keywords, different landing page, different sales cycle entirely.
We scale into the weeks before spring demand rather than during it, pull back through winter, and keep a reserve you can deploy inside 24 hours when weather creates a spike in your service area.
Negative keywords installed before launch.
DIY, how to, panels, home depot, lowes, cost per panel, do it yourself, plans, jobs, hiring, salary. The big-box and DIY filters go in on day one.
Ads written for a measured estimate.
Free on-site quote, licensed and insured, and your service radius named. Homeowners assume every fence ad is a lead broker selling their information to four companies. Naming your actual towns separates you from that.
Landing pages per material.
Vinyl traffic hits a vinyl page with vinyl photos. Ornamental traffic sees ornamental work. Each page shows your finished jobs, your service area, and a click-to-call button above the fold.
Call tracking with dynamic number insertion. Conversion tracking on every form. Offline conversion import, so when a $9,000 aluminum job closes five weeks after the click, Google learns which keyword produced the revenue rather than just the form fill.
Cost per booked estimate and cost per closed job, split by material. Which fence types your spend is actually feeding. What the pool campaign produced against general install.
Not impressions. Not click-through rate. Not a dashboard screenshot with a green arrow on it.
Google Ads management for fence companies is $2,500 a month, flat. That covers Google Ads and Local Service Ads managed together, campaign build, negative keyword management, call tracking, conversion tracking, and monthly reporting on cost per booked estimate.
Ad spend is billed to you directly by Google. We never take a cut of the media, and you own the account. If we part ways, you keep the history, the conversion data, and everything the account has learned.
Most fence companies we work with eventually add the map pack, because paid search rents visibility while local SEO builds something you keep. That’s a package conversation, not a requirement.
We own trade businesses. That’s the difference, and most agencies pitching you can’t say it.
Bear Brothers Cleaning is ours. We’ve priced jobs, hired crews, chased estimates, and lived with a cost per lead that had to work against real margins. We also run paid search for Plastic Fusion Fabricators and TriHaz Solutions, both industrial operations with long buying cycles and large contracts.
We’ve generated over $3 million in revenue for the businesses we market.
PROOF BLOCK: two or three results inline. Client type, what changed, result in dollars. Strip this line before publishing.
Do Google Ads work for fence companies?
Yes, when the account is built around how fencing is actually bought. The buyer is planning, comparing quotes, and needs someone to measure the property, so the goal is a booked on-site estimate rather than a phone sale. Accounts copied from emergency-trade templates waste budget on urgency that doesn’t exist in this trade.
Should fence companies bid on different materials separately?
Yes, and it’s the single biggest structural improvement available. A chain link job and an ornamental aluminum job differ by an order of magnitude in value. Running them in one ad group averages your bids into something that serves neither.
What negative keywords do fence companies need?
The DIY and big-box cluster above all: DIY, how to, panels, home depot, lowes, do it yourself, plans, cost per panel. A large share of fence search volume is people pricing materials to install themselves, and you’ll bid against retail for them unless you filter it out.
Should fence companies run Local Service Ads?
Worth testing in most markets. LSA sits above paid search, charges per lead rather than per click, and carries the Google Guaranteed badge, which matters to a homeowner deciding who to let onto their property. We run it alongside search rather than instead of it.
What should a fence company budget for Google Ads?
It depends on your service radius, your material mix, and how many crews you can keep booked. Any agency quoting a number before asking those three things is guessing. We work it backward from the estimates you need on the calendar.
Do you mark up ad spend?
No. Ad spend is billed to you directly by Google and you own the account. We charge a flat $2,500 management fee and never take a cut of the media.
Do you work with fence companies outside my area?
We run one fence client per market. If we’re already working with someone in your service radius, we’ll tell you on the first call rather than take your money and split the same auction.