Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Our team understands the unique challenges and needs of tradesmen. We have the knowledge and experience to optimize your campaigns targeting relevant keywords and demographics to attract the right customers for your trade business.Â
Streamline your business with smart automations, from lead follow-ups to quote reminders and job scheduling. We connect your tools so you can focus on building, not button-clicking. Less admin, more action.
Choose from our growth-ready plans, each designed to turn your ad spend into booked jobs. All packages include Google Ad Management, conversion tracking, and monthly reporting.
For companies under $1M
For $1M–$5M businesses
For $5M+ businesses
For $10M+ organizations
Most contractor ad advice is written for plumbers. Concrete doesn’t work that way.
Nobody has a concrete emergency at 2am. Nobody calls three companies and hires the first one that answers. A driveway is a planned, priced, seasonal purchase where the homeowner gets three estimates and takes two weeks to decide.
Run a concrete account on the emergency-trade playbook and you burn budget on call-only ads for a job that requires a site visit and a tape measure.
We own trade businesses. We run our own accounts before we run yours.
20 minutes. We show you where the budget is going, whether or not you hire us.
You’re paying to reach people looking for work, not work done.
“Concrete contractor” is one of the most-searched employment terms in the trades. Without a negative keyword list built before launch, a meaningful share of your budget goes to job seekers. Every click charged, zero estimates booked.
One campaign is running driveways, foundations, and repair.
A stamped patio, a commercial slab pour, and a mudjacking repair are three different businesses. Different customers, different job values, different decision timelines, wildly different margins. Running them in one campaign averages your bids into something that serves none of them.
Your ads run at full budget in February.
You can’t pour in a hard freeze or a heavy rain. Most concrete accounts we inherit spend the same amount every month of the year, which means paying premium prices for clicks in the months you can’t book the work anyway.
Everything points at the homepage.
Someone searching “stamped concrete patio cost” lands on a page listing every service you offer. They wanted photos of patios and a price range. They leave.
You have no idea which keyword produced which estimate.
Concrete leads come in as calls and form fills, and the job closes days or weeks later after a site visit. Without call tracking and offline conversion import, Google is optimizing toward the wrong thing and you’re guessing at what works.
Campaigns split by job type, not by keyword.
Residential flatwork: driveways, patios, sidewalks, steps. Decorative and stamped, where the margin lives. Foundations and structural slabs, which is a different buyer entirely. Repair and resurfacing, including leveling and mudjacking, which is lower ticket but a far shorter sales cycle.
Each gets its own budget, bid strategy, ad copy, and landing page. Each gets measured on its own cost per booked estimate, so you can see which line of work your ad spend is actually feeding.
Bids that follow pour season.
We scale into the months you can actually book work and pull back when the ground is frozen. Concrete demand is not flat across the year and neither is your budget.
Negative keywords installed before launch.
Jobs, hiring, salary, apprenticeship, training, near me hiring, how to pour, DIY, calculator, per yard. The employment and DIY filters go in on day one, not after you’ve spent three months funding them.
Ads written for the estimate, not the phone call.
Concrete converts on a booked site visit. We run search campaigns pointed at scheduling an estimate, with extensions that surface your license, your service radius, and your portfolio, which is what a homeowner comparing three bids actually checks.
Landing pages per job type.
Patio traffic hits a patio page with patio photos. Driveway traffic hits a driveway page. Each page shows finished work, service area, and a form that takes thirty seconds to fill out. We build these as part of the engagement, or work with your existing site if the pages are already there.
Tracking that follows the job to close.
Call tracking with dynamic number insertion. Conversion tracking on every form. Offline conversion import so that when a $14,000 driveway closes six weeks after the click, Google learns which keyword produced it and bids harder there next time.
Cost per booked estimate. Cost per closed job. Spend by job type. Which keywords produced revenue and which produced tire-kickers.
Not impressions. Not click-through rate. Not a dashboard screenshot with a green arrow on it.
Google Ads buys you the top of the page today. It doesn’t build anything you own.
Most concrete contractors we work with run paid alongside Google Maps and local SEO, so the map pack starts producing calls that cost nothing per click, and concrete SEO for the organic listings underneath. Local Service Ads sit above everything and are worth testing in most markets.
We’ll tell you in the audit which mix makes sense for your service area. Sometimes the answer is that paid search isn’t your best first dollar.
We own trade businesses. That’s the difference, and most agencies pitching you can’t say it.
Bear Brothers Cleaning is ours. We’ve priced jobs, hired crews, chased estimates, and lived with a cost per lead that had to work against real margins. We also run paid search for Plastic Fusion Fabricators and TriHaz Solutions, both industrial operations with long buying cycles and large jobs.
When we tell you to pull budget in January and load it into March, it’s because we’ve run the seasonal math on our own accounts with our own money.
PROOF BLOCK: three results inline here, not behind a link. Client type, what changed, result in dollars. A prospect should not have to click to see whether you can do the work.
Yes, but differently than for emergency trades. Concrete buyers plan ahead and compare bids, so the goal is booking a site visit rather than capturing an urgent call. Accounts built around that reality perform. Accounts built on the emergency-plumber playbook waste budget.
It depends on your service radius, your average job value, and how many crews you can keep busy. Any agency quoting you a number before asking those three questions is guessing. We work it backward from the jobs you need to book, and we’ll tell you in the audit if paid search isn’t the right channel for your market.
Usually because the account is bidding on broad terms that pull in job seekers, DIY searchers, and price-per-yard researchers alongside actual buyers. Tightening match types and building a real negative list typically brings the cost of a useful click down substantially.
Not at the same budget. Pour season drives concrete demand, and spending flat through the winter means paying for clicks in months you can’t book the work. We build a seasonal budget curve into the account.
No. Ad spend is billed to you directly by Google. We charge a management fee and never take a cut of the media.
We run one concrete client per market. If we’re already working with someone in your service radius, we’ll tell you on the first call rather than take your money and split the same auction.