Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Our team understands the unique challenges and needs of tradesmen. We have the knowledge and experience to optimize your campaigns targeting relevant keywords and demographics to attract the right customers for your trade business.Â
Streamline your business with smart automations, from lead follow-ups to quote reminders and job scheduling. We connect your tools so you can focus on building, not button-clicking. Less admin, more action.
Choose from our growth-ready plans, each designed to turn your ad spend into booked jobs. All packages include Google Ad Management, conversion tracking, and monthly reporting.
For companies under $1M
For $1M–$5M businesses
For $5M+ businesses
For $10M+ organizations
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Bath is the highest-volume remodeling search there is, and the auction is soft — difficulty 1 on the core near-me term.
That sounds like a gift until the leads start arriving. A homeowner wanting a new vanity and fresh paint for four thousand dollars types exactly the same words as one gutting a master bath for forty.
Google cannot tell them apart. Your ad cannot. And if your form is name, email, phone, your estimator finds out in the driveway.
That is the real problem in this trade. Not volume, not targeting, not bidding. Qualification.
We own trade businesses. We run our own accounts before we run yours.
Every bath account we build carries a budget range or project scope question on the form, before the lead reaches you.
It costs conversions. That is the point. A form converting at eight percent that books estimates you can close beats one converting at fourteen that sends a crew chief across town to quote a job that was never in range.
The same filter runs in the ad copy. Naming a starting range or a project type screens at the click, which costs a fraction of screening at the estimate.
Most agencies will not do this, because their reporting looks worse. Ours reports cost per booked estimate and cost per signed contract, so it does not.
Walk-in showers. Tub-to-shower conversions. Grab bars, curbless entries, aging-in-place modifications.
These are the highest-intent searches in bathroom remodeling. A homeowner researching a walk-in shower usually has a medical reason and a timeline, frequently a family member pushing the decision, and they are not browsing for fun.
Almost every bath account buries this inside general remodeling. It deserves its own campaign, its own ad copy, and its own landing page, because the buyer is not motivated by aesthetics at all.
| Keyword | Volume | Difficulty | CPC |
|---|---|---|---|
| bathroom remodeling near me | 45,000 | 1 | $11.00 |
Non-brand clicks in remodeling run roughly $8 to $20, with most accounts averaging $9 to $11. Competitive metros push toward $38.
Local Services Ads charge per lead rather than per click, generally $25 to $80.
Covered above. It is the difference between a busy estimator and a profitable one.
Different tickets, timelines, and buyers. Separating them raises Quality Score and lets you bid each against what the job is actually worth.
The highest-intent segment in the trade, sitting inside a general bath ad group where the copy is about tile.
Small bathroom ideas, bathroom designs, before and after photos, Pinterest. Remodeling carries more browsing volume than almost any home service category, and browsers convert at close to zero.
Bath is bought visually. The decision gets made looking at photographs. Text-only ads into a page with stock imagery compete on price by default.
On a job worth tens of thousands, the monthly payment often decides it. If you offer financing and it is not in the ad or above the fold, you lose qualified buyers to whoever says it first.
The volume driver and the core of the account.
Walk-in showers, tub-to-shower conversion, ADA and aging-in-place. Urgent, funded, and far less price-sensitive than aesthetic remodeling.
Vanity, tile, shower replacement, countertops. Lower ticket, faster close, and a legitimate path into a full remodel later if your sales process is built for it.
Larger tickets, longer cycles, and the campaign that most needs budget qualification.
Budget range or project scope on every form. Starting price or project type in ad copy where it screens usefully.
Presence only, restricted to the radius your crews work. Bath jobs run one to three weeks, so distance costs you every day of the project rather than once.
Display and Search Partners both off.
Exact and phrase on money terms. Broad match here finds design inspiration and cost calculators immediately.
Ideas, designs, pictures, photos, before and after, small bathroom ideas, layout, pinterest, inspiration, trends.
DIY, how to, home depot, lowes, menards, wayfair, ikea, tile yourself, vanity only.
Cost calculator, average cost, how much does, permit, what does it cost.
Jobs, hiring, careers, subcontractor, plumber, apartment, commercial build-out.
The inspiration cluster is the largest single drain in this trade. Filtering it is the difference between 45,000 searches being an opportunity and being a budget leak.
Portfolio imagery in image assets. Licensed and insured, years in business, warranty in callouts. Financing where you offer it.
Accessibility traffic hits a walk-in shower page. Full remodel traffic sees completed baths.
Single focus per page, real project photography, licensing visible, and a consultation form carrying the qualifying question.
Dynamic number insertion, so you know which keyword produced which call.
Calls and forms both primary, through Google Tag Manager.
A vanity swap and a full gut are the same conversion until you import signed contract value. That import is the only way the account learns which keywords produce real projects.
Cost per booked estimate and cost per signed contract, split by job type. Average contract value by campaign. What accessibility produced against general bath.
Not impressions. Not click-through rate. Not a dashboard screenshot with a green arrow on it.
$2,500 a month, flat.
Ad spend is billed to you directly by Google. We never take a cut of the media, and you own the account. If we part ways, you keep the history and everything the account has learned.
We own trade businesses. That’s the difference, and most agencies pitching you can’t say it.
Bear Brothers Cleaning is ours. We’ve priced jobs, hired crews, run the phones, and lived with a cost per lead that had to work against real margins. We also run paid search for Plastic Fusion Fabricators and TriHaz Solutions, both B2B operations with long buying cycles and large contracts.
We’ve generated over $3 million in revenue for the businesses we market.
Yes, and the demand is unusually strong. Bathroom remodeling near me is 45,000 monthly searches at difficulty 1. The failure point is almost never volume, it is that unqualified leads send estimators to jobs that were never in budget range.
Non-brand clicks run roughly $8 to $20, most accounts averaging $9 to $11, with competitive metros reaching $38. Local Services Ads charge per lead instead, generally $25 to $80.
Put a budget range or project scope question on the form and name a starting range in the ad copy. It lowers conversion rate deliberately. Screening at the click costs less than screening at the estimate.
Yes, as their own campaign. Walk-in showers, tub-to-shower conversions, and aging-in-place work carry the highest intent in the trade, usually with a medical reason and a timeline behind them.
The inspiration cluster above all: ideas, designs, pictures, before and after, small bathroom ideas, layout. Bath carries enormous browsing volume, and browsers do not convert.
Yes. Different tickets, timelines, and search behavior. Bathroom near-me terms sit at difficulty 1 with 45,000 monthly searches; kitchen sits at difficulty 54 with 13,000. Blending them means one subsidizes the other.
No. Ad spend is billed to you directly by Google and you own the account. We charge a flat $2,500 management fee and never take a cut of the media.
We run one remodeling client per market. If we’re already working with someone in your service radius, we’ll tell you on the first call rather than take your money and split the same auction.