Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Our team understands the unique challenges and needs of tradesmen. We have the knowledge and experience to optimize your campaigns targeting relevant keywords and demographics to attract the right customers for your trade business.Â
Streamline your business with smart automations, from lead follow-ups to quote reminders and job scheduling. We connect your tools so you can focus on building, not button-clicking. Less admin, more action.
Choose from our growth-ready plans, each designed to turn your ad spend into booked jobs. All packages include Google Ad Management, conversion tracking, and monthly reporting.
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Every carpet cleaner bids “carpet cleaning near me.” Fifty-five thousand searches a month, three dollars a click, and Stanley Steemer and Chem-Dry sitting at the top of the auction with budgets you cannot match.
Meanwhile tile and grout cleaning pulls forty-nine hundred searches at forty cents. Upholstery cleaning pulls twenty-eight thousand at a dollar ninety. Pet stain removal, eleven hundred at fifty cents.
Those are the services you upsell in the living room anyway, at a fraction of the click cost, against national brands who mostly are not bidding them.
We own a cleaning company. We run our own accounts before we run yours.
| Keyword | Volume | Difficulty | CPC |
|---|---|---|---|
| carpet cleaning near me | 55,000 | 0 | $3.00 |
| upholstery cleaning | 28,000 | 33 | $1.90 |
| tile and grout cleaning | 4,900 | 7 | $0.40 |
| pet stain removal | 1,100 | 6 | $0.50 |
Not an argument for abandoning carpet. It is the demand, it is what people search, and it is the door into the house.
It is an argument for not spending the entire budget there while the adjacent services sit uncontested at a sixth of the price.
Stanley Steemer, Chem-Dry, and Zerorez bid the core carpet terms nationally with brand recognition propping up their conversion rates. An independent matching them click for click is buying the leftovers at the price they set.
Tile and grout, upholstery, area rugs, hardwood. Cheaper clicks, higher tickets, and the same customer. Most accounts never build the ad groups.
A pet accident or a wine spill is a today problem. A seasonal whole-house clean is a decision someone makes over a week. Different urgency, different bid, different ad copy entirely.
Offices, restaurants, and property management buy on schedule and contract, not on a coupon. Blended with residential, the higher-value contract work never gets funded.
Cleaning customers hire whoever responds first. A lead into voicemail is budget spent on your competitor’s conversion rate.
Truck-mounted equipment and a route. A customer twenty minutes outside your cluster costs margin on every job, not once.
Rug Doctor rentals, Home Depot machines, homemade solutions, how-to-remove-a-stain. Enormous volume, and every click is someone who will never hire you.
The volume driver and the reason the phone rings. Bid it, but bid it knowing what it costs against the alternatives below.
Forty cents a click at difficulty seven. Higher ticket than a carpet clean, longer intervals, and almost no competition on the terms.
Twenty-eight thousand monthly searches at under two dollars. Frequently added on-site, rarely advertised for directly.
Pet stain removal, urine odor, enzyme treatment. Urgent, specific, emotionally driven, and cheap. A customer who searches this is not comparison shopping.
Same-day stain and water extraction. Highest urgency in the trade and the right place for call-only formats.
Offices, restaurants, hotels, apartment turns. Contract based, recurring, and a completely different sale from a homeowner booking a Saturday.
Presence only, set to your actual route radius rather than the metro. Truck-mount equipment and drive time make this trade route economics, the same as pool service and residential cleaning.
Ads run when someone picks up or online booking is live. Carpet cleaning customers hire the first company that calls back, which makes response time worth more than ad copy.
Rug doctor, rental, rent a, home depot, lowes, machine, shampooer, homemade, vinegar, baking soda, how to remove, diy.
Jobs, hiring, salary, careers, technician wanted, start a carpet cleaning business.
Dry cleaning, laundry, duct cleaning, pressure washing, carpet installation, carpet repair, unless you offer them.
Cost calculator, price per room, how much does, best carpet cleaner reviews, machine reviews.
The DIY cluster is larger in this trade than almost any other. Homeowners genuinely rent machines, and Google will happily send you all of them.
Tile traffic hits a tile and grout page with before and after work. Pet traffic sees pet treatment and enzyme process.
Click to call above the fold on mobile, reviews visible, and online booking if you have it.
Dynamic number insertion, so you know which keyword produced which call.
Calls, forms, and online bookings all set as primary conversions.
Import closed job values back into bidding. A carpet-only clean and a carpet plus tile plus upholstery visit are the same conversion to Google unless you tell it otherwise.
That distinction is the entire point of the adjacent-service argument, and it only becomes visible with offline conversion import.
Cost per booked job and average ticket by service. What tile and upholstery produced against carpet alone. Route density on new customers.
Not impressions. Not click-through rate. Not a dashboard screenshot with a green arrow on it.
$2,500 a month, flat.
Carpet cleaning clicks commonly run $5 to $25 depending on market and service, with the core near-me terms at the higher end and adjacent services far below.
Ad spend is billed to you directly by Google. We never take a cut of the media, and you own the account. If we part ways, you keep the history and everything the account has learned.
We own trade businesses, and one of them is a cleaning company. Bear Brothers Cleaning is ours, which means we have priced jobs, hired crews, run the phones, and lived with a cost per lead that had to work against real margins.
We also run paid search for Plastic Fusion Fabricators and TriHaz Solutions, both industrial operations with long buying cycles and large contracts.
We’ve generated over $3 million in revenue for the businesses we market.
Yes, though not usually the way they are set up. The core carpet terms are contested by national franchises at around $3 a click, while adjacent services like tile and grout run under a dollar with far less competition.
Commonly $5 to $25 a click depending on market and service. Carpet cleaning near me averages around $3 nationally. Tile and grout cleaning runs about $0.40 and pet stain removal about $0.50.
Yes, and most do not. Tile and grout cleaning is 4,900 monthly searches at forty cents a click. Upholstery is 28,000 at under two dollars. Both are higher-ticket services you already sell on-site, at a fraction of the click cost.
Not by matching their bids on the core terms. National franchises have brand recognition propping up their conversion rates and budgets an independent cannot match. The adjacent services and emergency work are where a local operator wins.
The DIY and rental cluster above all: rug doctor, rental, home depot, machine, homemade, how to remove. Carpet cleaning has heavier homeowner DIY volume than almost any trade because people genuinely rent machines.
When someone can answer or online booking is live. Customers in this trade hire whoever responds first, so response speed matters more than the ad itself.
No. Ad spend is billed to you directly by Google and you own the account. We charge a flat $2,500 management fee and never take a cut of the media.
We run one carpet cleaning client per market. If we’re already working with someone in your service radius, we’ll tell you on the first call rather than take your money and split the same auction.