Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Maximize your reach with expert Google Ads Management. Our team crafts data-driven ad campaigns that boost visibility, attract qualified leads, and enhance ROI for your business.
Our team understands the unique challenges and needs of tradesmen. We have the knowledge and experience to optimize your campaigns targeting relevant keywords and demographics to attract the right customers for your trade business.Â
Streamline your business with smart automations, from lead follow-ups to quote reminders and job scheduling. We connect your tools so you can focus on building, not button-clicking. Less admin, more action.
Choose from our growth-ready plans, each designed to turn your ad spend into booked jobs. All packages include Google Ad Management, conversion tracking, and monthly reporting.
For companies under $1M
For $1M–$5M businesses
For $5M+ businesses
For $10M+ organizations
Â
A homeowner with a hole in the wall from a doorknob wants someone this week for two hundred dollars. A builder hanging a whole house wants a crew, a schedule, and a square-foot price.
One is a homeowner searching on a phone. The other is a general contractor who already has three subs he uses and is only looking because one of them let him down.
Almost every drywall account we see bids them together and wonders why the leads are all small repairs.
We own trade businesses. We run our own accounts before we run yours.
Different buyer, different ticket, different sales cycle. Blended, your budget follows homeowner repair volume because there is more of it, and the commercial work never gets funded.
Popcorn ceiling removal, knockdown texture, skip trowel, level 5 finish. These are searched specifically, they carry better margin than patch work, and most drywall accounts never build ad groups for them.
A ceiling that came down from a roof leak or a burst pipe is urgent, insurance-adjacent, and usually part of a larger job. It behaves nothing like a doorknob hole.
Drywall and painting overlap constantly in search. If you paint, that is upside. If you do not, you are paying for it.
Drywall clicks are cheap compared to most trades, which sounds like good news and usually means the account runs on a budget too small to produce meaningful data.
Someone searching popcorn ceiling removal cost lands on a page listing every service you offer, and leaves.
Holes, cracks, water stains, patch and match. Homeowner buyer, fast close, small ticket, and the volume driver in most markets.
Popcorn removal, knockdown, orange peel, skip trowel, level 5. Better margin than repair and a buyer who is choosing on craftsmanship rather than price.
Builders and general contractors. Square-foot pricing, crew capacity, and scheduling reliability matter more than anything in your ad copy.
Ceiling collapse, flood repair, post-leak rebuild. Urgent, often insurance-funded, and usually attached to a larger scope.
Property management, apartment turns, tenant improvement. Repeat work, contract terms, and completely separate from the homeowner sale.
Presence only, restricted to your actual service radius rather than the metro. The Google default also serves people who merely showed interest in your area.
Display and Search Partners both off.
Phrase and exact. Broad match on drywall finds installation tutorials, sheet prices, and Home Depot at scale.
DIY, how to, patch kit, mud, joint compound, tape, sheet, 4×8, price of, home depot, lowes, menards.
Jobs, hiring, salary, careers, hanger wanted, subcontractor, crew wanted.
Painting, popcorn ceiling asbestos testing, insulation, framing, unless you offer them.
How much does, cost per sheet, calculator, estimate calculator.
Drywall carries heavier DIY search volume than most trades because homeowners genuinely do attempt patch work.
Nobody schedules drywall repair in advance. They notice the damage, decide it bothers them, and search.
Same-day or next-day availability, licensed and insured, and free estimates do more work in this trade than credentials or years in business.
For the builder side, the message inverts entirely: crew size, scheduling reliability, and square-foot pricing.
Texture traffic hits a texture page with finish examples. Repair traffic sees before and after patch work.
Click to call above the fold on mobile, service area named, and photos of finished walls rather than stock imagery.
Dynamic number insertion, so you know which keyword produced which call.
Calls and forms both primary, through Google Tag Manager.
When a builder relationship turns into repeat work, that value needs to feed back into bidding. Otherwise small repair jobs will always look like your best campaign because they close fastest.
Cost per booked job, split by repair, texture, and new construction. Which work your budget is feeding. What commercial produced against residential.
Not impressions. Not click-through rate. Not a dashboard screenshot with a green arrow on it.
$2,500 a month, flat.
Ad spend is billed to you directly by Google. We never take a cut of the media, and you own the account. If we part ways, you keep the history and everything the account has learned.
Drywall clicks are cheaper than most trades, which means the structure matters more than the budget. A well-built account at a modest spend beats a large budget running one generic ad group.
We own trade businesses. That’s the difference, and most agencies pitching you can’t say it.
Bear Brothers Cleaning is ours. We’ve priced jobs, hired crews, run the phones, and lived with a cost per lead that had to work against real margins. We also run paid search for Plastic Fusion Fabricators and TriHaz Solutions, both industrial operations with long buying cycles and large contracts.
We’ve generated over $3 million in revenue for the businesses we market.
Yes, and clicks are cheaper than most trades. The common failure is running repair and new construction in one campaign, which means homeowner patch jobs consume the budget and the builder work never gets funded.
Yes. A homeowner with a doorknob hole and a builder hanging a whole house are unrelated sales with different tickets, different cycles, and different ad copy entirely.
The DIY and materials cluster above all: how to, patch kit, joint compound, sheet, home depot. Drywall has heavier homeowner DIY search volume than most trades because people genuinely attempt patch work themselves.
Yes, as its own ad group. Popcorn ceiling removal, knockdown, and level 5 finish are searched specifically, carry better margin than patch repair, and most competitors never build campaigns for them.
For homeowners, availability. Nobody plans drywall repair, so same-day or next-day response outperforms credentials. For builders, the opposite: crew capacity, scheduling reliability, and square-foot pricing.
No. Ad spend is billed to you directly by Google and you own the account. We charge a flat $2,500 management fee and never take a cut of the media.
We run one drywall client per market. If we’re already working with someone in your service radius, we’ll tell you on the first call rather than take your money and split the same auction.